留学生英语论文提纲格式-留学生dissertation提纲格式-留学生硕士论文提纲格式范文
An investigation of how Mary Kay builds a distinctive brand image in the Chinese cosmetics market
Chapter 1: Introduction
1.1 Introduction of chapter 1: introduction
1.2 Topic choice and justification
1.2.1 state topic
1.2.2 justify topic selection
1.3 Topic background
1.3.1 brief introduction of Mary Kay (including SWOT analysis)
1.3.2 brief introduction of the Chinese cosmetics market
1.3.2.1 situations of the Chinese cosmetics market
1.3.2.2 major competitors of Mary Kay in the Chinese cosmetics market
1.3.2.3 brief introduction of two special factors which effect the Chinese cosmetics market:
1.3.2.3.1 Chinese culture—“relationship”
1.3.2.3.2 The role of Chinese women
1.4 Aim and objects of the topic (more details better)
1.5 Summary of chapter 1: introduction
Chapter 2: Literature review
2.1 Introduction of chapter 2: Literature review
2.2 Discuss the theoretical perspectives of other writers
2.2.1 Brand image
2.2.1.1 What is brand image? (How differences in what author’s say)
2.2.1.2 Components of brand image (How differences in what author’s say)
2.2.1.3 Why brand? (How differences in what author’s say)
2.2.1.4 How to build brand image?
2.2.2 Direct selling
2.2.2.1 Definition of direct selling (quote different definitions)
2.2.2.2 Advantages and disadvantages of direct selling
2.2.2.3 Why direct selling? (How differences in what author’s say)
2.2.2.4 How to do direct selling well?
2.3 Summary findings of previous research
2.3.2 How does Chinese culture effect direct selling in China?
2.3.3 Why the role of Chinese women is important for cosmetics firms in China?
2.3.4 The marketing strategy adopt by Mary Kay
2.3.4.1 Mary Kay’s direct selling
2.3.4.2 Mary Kay’s special services: beauty consultants
2.3.4.3 Mary Kay’s unique company culture
2.3.4.4 Mary Kay’s social responsibility (e.g. help women)
2.5 Summary of chapter 2: Literature review
Chapter 3: Methodology
3.1 Introduction of chapter 3: Methodology
3.2 Research philosophy
3.2.1 Positivism Vs Phenomenology
3.2.2 Deductive Vs Inductive
3.2.3 Secondary Data
3.2.4 Primary Data
3.3 Data collection
3.3.1 The quantitative research
3.3.2 The qualitative research
3.4 Operational plans of this research (sample, sample size and so on)
3.4.1 Questionnaires
3.4.1.1 General questionnaires
3.4.1.2 Mail questionnaires
3.4.1.3 The survey monkey
3.4.2 Depth interview
3.4.2.1 Face-to-face interviews
3.4.2.2 Telephone interviews
3.4.3 Focus group discussion
3.4 Limitations of research
3.5 Introduction of chapter 3: Methodology
留学生英语论文提纲格式 Chapter 4: Results and Findings
4.1 Introduction of chapter 4: results and findings
4.2 Findings of the model/framework analysis
4.3 Results of the methodology
4.4 Summary of chapter 4: results and findings
Chapter 5: Analysis and Conclusions
5.1 Introduction of chapter 5: Analysis and Conclusions
5.2 discuss results and findings
5.3 recommendations for Mary Kay and other cosmetic firms
5.4 Summary of chapter 5: Analysis and Conclusions