第一,建立多样化的战略联盟关系。
核心思路在于通过争取上下游之间的合作来共同获取经济利益。一是建立平行战略联盟,即在甜味剂产业链内部寻求与其他木糖醇采购企业的联盟关系,以此壮大采购实力和采购规模,从而增强与供应商的议价能力;二是建立垂直战略联盟,即与木糖醇供应商建立起联盟关系,这种方式是一种合作冲突较低的联盟方式.有助于使上下游之间自由议价与竞争的关系向竞合方向转变,争取上下游的合作共赢。并由此提升议价能力。
第二,通过专业知识向供应商设置“技术壁垒”。
木糖醇采购人员可以紧紧抓住对理想甜味剂要求:安全无毒、甜味纯正(与蔗糖相似)、高甜度、低热值、稳定性高,不致龋,价格合理(至少等甜度条件下不能超过蔗糖的价格)。目前还不存在能够完全达到上述几点要求的甜味剂,木糖醇亦是如此,因此,在采购过程中可以针对“理想的甜味剂要求”下工夫,为木糖醇供应商设置技术难题,并以此提高自身的议价能力。
第三,强化公司品牌建设。
对于我所在的公司而言,由于原料的采购渠道都是国际排名前5名、国内排名前3名的供应商,公司品牌建设也就显得尤其重要。公司品牌因其本身具有的优质性能及服务而成为企业的一种外在形象表达,可以为企业带来巨大的经济利益,对于我公司的木糖醇采购人员来说,公司品牌本身是一种无形资产,如果我公司能够打造出强势品牌,就可以创造出木糖醇供应商对我公司品牌认同感以及木糖醇供应的依赖性。继而为提升我公司的木糖醇采购工作的议价能力给予了有力保证。
First, establish the diversity of strategic alliance relationship.
The core idea lies in the fight for the cooperation between the upstream and downstream to gain mutual economic benefits. One is to build parallel strategic alliance, that is, in the industrial chain and other internal sweeteners for xylitol purchasing enterprise of the alliance to grow purchasing power and purchasing scale, and strengthen the bargaining power with suppliers; Two is to establish the straight strategic alliance, namely and xylitol supplier to build a alliance, this kind of means is a conflict lower alliance cooperation way. Help to make free with competition between the upstream and downstream bargaining the relationship between competition and to change direction, fight for upstream and downstream win-win cooperation. And thus improve bargaining power.
Second, through professional knowledge to the supplier setting "technical barriers".
Xylitol purchasing personnel can hold to ideal sweetener requirements: non-toxic pure, sweet (and sucrose similar), high sweet degree, low heat value, high stability, from decay, the price is reasonable (at least not more than the sweetness of conditions such as sugar price). It is not completely reach exists to the points above requirements sweetener, xylitol also is so, therefore, in the procurement process can be aimed at "the ideal sweetener requirements" efforts, xylitol supplier for the technical problem, and to improve their bargaining power.
Third, strengthen the company brand construction.
For my company is concerned, because the procurement of raw materials channels are the top five international and domestic top three suppliers, the company brand construction will be especially important. The company's brand because its itself has the high quality performance and service and become a kind of of the enterprise external image expression, can for enterprise to bring the huge economic interests, to my company's xylitol purchasing workers, the company's brand itself is an intangible asset, and if I can make a strong brand company, can create a xylitol vendor for my company brand identity and xylitol supply of dependence. And then to enhance our xylitol purchasing bargaining power to give a powerful guarantee.