第一代写网专业代写留学生市场营销课程作业，本文是基于新兴市场理论的国际市场营销模型设计研究。EMERGING MARKETS
MKT10101
1. AIM OF MODULE
The aim of the module is to further develop the student’s knowledge and understanding of international marketing through in-depth analysis and critical evaluation of Emerging Market theory.
2. LEARNING OUTCOMES
On completion of the module you will be able to:
a. Critically examine emerging market theory and its significance in terms of international marketing.
b. Analyse the key characteristics of the major emerging markets and economic regions in the world.
c. Critically analyse and evaluate the political, economic, social, legal and technological environment in selected emerging markets.
d. Students will individually conduct secondary research on a designated country selected to be complimentary with taught elements. The Module Leader will select a country at the beginning of the module.
3. MODULE CONTENT
The module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation of a designated emerging market.
4. LEARNING AND TEACHING
Formal lectures are delivered to develop the basic knowledge and understanding of emerging market concepts and theory in an international context. Learning is enhanced and reinforced using student-centred reading, research, analysis and evaluation of a designated emerging market. Inter-personal skills and team building are fostered in tutorial groups.
EMERGING MARKETS
MKT10101
ASSESSMENTS 1
Assessment 1 consists of a multiple choice test undertaken via WEB-CT. Please ensure that you are familiar with Web-CT and that you have registered for this module (applies to those doing module as an option/elective). The multiple choice test will cover:
1. Lecture material taken from weeks 1 to 5.
2. Recommended reading assigned in weeks 1 to 6. This will take the form of a number of journal articles (see below)
http://www.1daixie.com/liuxueshengzuoye/Recommended Reading:
Khan, Hina and Bamber, David (2008) “Country of Origin Effects, Brand Image, and Social Status in an Emerging Market”, Human Factors and Ergonomics in Manufacturing, Vol. 18 (5), pp. 580-588
Hang, Chang-Chieh; Chen, Jin; Subramian, Annapoornima M. (2010) “Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases”, Research-Technology Management, Vol. 53 (4), July-August, pp. 21-26
Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath. (2008) “How to Win in Emerging Markets”, MIT Sloan Management Review, l. 49 (3), PP. 19-23
Leila Hamzaoui Essoussi and Dwight Merunka (2007) “Consumers' Product Evaluations in Emerging Markets: Does Country of Design, Country of Manufacture, or Brand Image Matter?” International Marketing Review, Vol. 24 (4), pp.409
NOTE, Articles are available via the EMERALD on-line database.
Assessment 1 contributes 30% of final mark.
The test will be available on Web-CT from 1 November 2010 until 8 November 2010. You can take it anytime during this period. You are allowed only one attempted and the test is given a time limit of one hour.
A detailed briefing regarding the multiple choice test will be given in week 2. Additionally, sample questions/tests will be made available during the lecture programme.
Plagiarism Policy
The University has produced plagiarism policy/guides. These are available via the student internet portal (under ‘Study Support’– ‘academic integrity & plagiarism’). Please ensure you are familiar with these guidelines.
ASSESSMENTS 2
Assessment 2 Written course work (70%) Due on 9th December at 4:00, room 1/53
The assignment comprises an individual Written Paper in either essay or report format. The assignment is of 3000 words. This will represent 60% of the marks for this module. Late submissions will be capped at 40%. Failure to submit within 2 weeks of the due date will render the assignment invalid and it will not be accepted.
Select a country
For a country of your choice apply the following:
Global overview and introduction to the selected country
Characteristics and challenges of emerging markets in relation to the selected country
In-depth analysis of the trade, investment and migration markets
Social factors
Ideological factors
Economical factors
Political factors and their impact on the relationship between the selected country and the global environment
The relationship between the selected country and the international environment
Marks allocated on the following basis
Justification of selection of the country 20
Coherence of argument 30
Use of supporting evidence 20
Evaluations of the role of the marketing mix 20
Presentation and Bibliography 10
5. KEY TEXTS
Cavusgil, S., Ghauri, N., Agarwal,R. (2002) 'Doing Business in Emerging Markets-Entry and Negotiation Strategies', Sage Publication, London.
Poillon, C. (2000) 'Getting Started with Emerging Markets', Wiley, New York
Agtmael, A. V (2007) 'The Emerging Markets Century', Simon and Schuster, London
The Economist
Financial Times
6. TUTORS
The module is team taught to reflect the scope and range of teaching and research interests within the School of Marketing. The team is as follows:
• Dr Maktoba Omar Reader in Marketing and Module Leader
• Dr John Ensor Head of School of Marketing & Tourism
• Mr Collins Osei
• Ms Vicky Rodner
PRE-REQUISITE FOR ATTENDANCE ON MODULE
The pre-requisite for all students undertaking this module is International Marketing MK09101. Students who have not studied International Marketing should not be undertaking this level 4 module and must discuss it with the Module Leader before commencing the course.
Dr Maktoba Omar
Module Leader
Room 4/07
Craiglockhart Campus
Tel: 0131 455 4404
e-mail:
Emerging Markets
MK10101
2010/11
Module Leader
Dr Maktoba Omar
Module Teaching Team
Dr Maktoba Omar
Dr John Ensor
Mr Collins Osei
Vicky Rodner
Week Lectures Tutorials Lecturer
Week 2
13-9 Module introduction
Emerging markets- Global overview No tutorials Dr Maktoba Omar
Week 3
20th-9 Bank Holiday
No lecture Assessment workshop Dr Maktoba Omar
Week 4
27-9 The origin, Definition, Characteristics and Challenges of Emerging Markets Challenges of Emerging Markets
“IMF, OECD, G7, and WTO” Dr Maktoba Omar
Week 5
4-10 Pattern of Trade, Investment and Migration Markets Challenges of Emerging Markets
“South Africa” Dr Maktoba Omar
Week 6
11-10 Growth, its resources and Consequence Challenges of Emerging Markets
“Eastern Europe”
Dr Maktoba Omar
Week 7
18-10 China Challenges of Emerging Markets
“China” Dr John Ensor
Week 8
25-10 China Challenges of Emerging Markets
“China” Dr John Ensor
Week 9
1-11 Reading Week
Week 10
8-11 Pre and Post India Challenges of Emerging Markets
“Entry strategy for emerging markets”
Dr Maktoba Omar
Week 11
15-11 East Asian and Anglo American Business Challenges of Emerging Markets
第一代写网专业代写留学生市场营销课程作业“The economic miracle” Dr Maktoba Omar
Week 12
22-11 Developing and Managing Relationships in Emerging Markets Challenges of Dealing with Emerging Markets Dr Maktoba Omar
Week 13
29-11 Africa Challenges of Emerging Markets
“Africa” Mr Collins Osei
Week 14
6-12 Revision Week Dr Maktoba Omar