代写留学生作业Design \ enterprise \ country-Britain to the design and the design condition investigation
Many people know that former prime minister Margaret thatcher said: "can no government, but not without a industrial design", but very few people know Tony Blair to promote British design, planning to launch "new century British outstanding product" activities, himself as "new century British products" on the opening, and sat down at a British famous palmer? The ancient have to industrial design company design multifunctional music chair, head excited, and raised his hands to make a big victory sign "V", to Britain designed to bring great inspiration, also shocked the global industry.
A. The government and design
Britain is the birthplace of the world's industrial design. Britain and Europe in most countries, Britain's industrial design is in the government's direct support develops. This practice has been insisting so far.
? "Millennium DOME in" (DOME)
"Millennium dome in" of London, not far from the central region, the construction of the river Thames in the huge circular construction is the world with the history of the largest type a. British prime minister Tony Blair is proud to say it is the largest building in the new century.
代写留学生作业One thousand arch is a exhibition center, in the center in every structures, passes through the design of the system. Both internal structure, public goods, and rest, system, shopping system, or specific to public seats, waste handling, marking system, have been the elaborate design system, showing the face of an innovative, and introduce the new century British way of life. It is the British government, the building of the new century action of innovation to lead.
? "The new century British product exhibition"
"The new century British products" (also known as "millennium products") activities from "design committee" idea, this activity aims to identify and promote a advanced consciousness of products and services, and to meet the coming of the new century. Once in September of 1997, British prime minister Tony Blair to Britain and the company put forward a challenging work, demands that they prove Britain of innovative products and services is a world leading position, a show that UK in innovation, creativity, and the design of abundant strength. And "new century British products" is highlighted the show innovative design of the new era and cultural outlook.
? The design committee
Established in 1944, which belongs to the national GongMaoBu government institutions, its main function is to work closely with the government. In business, education purpose and strengthen the contact department, promote the continuous development of its function. Although only small institutions 50 employees, however, in cooperation with other agencies to seek in expanding their scope of work, they usually plays the role of planners, and the specific work completed by cooperation company. Especially with creative companies to give innovation design much influence. They advocates Britain is a multi-ethnic country, design should reflect the diversity, the technology it has been together, but the nation can own cultural connotation to express their individual character. In the design of education, but also encourage students' learning and innovation thinking, ideas, creative talents is the social welcome.
2. Enterprise and design
Along with the progress of science and technology is, the product on the function, technical performance are also increasingly close to the, the only different design. Only the design to show the distinctive characteristics. Britain for the enterprise to the design made the design achievements:
? Enterprise to design of function understanding
Most British enterprise think through the design, strengthening the product of creative and innovative, improve the service quality, improve the product quality and increased profits and sales.
Using the new design of the major obstacles is worry: in the investment proportion of I'm afraid it is designed in return; Design and their industry relationship is not much; Don't have enough time to design, etc. Among them:
Think a high cost, lower return enterprise accounted for 74%
Think of the enterprise, the design and their work is not relevant accounts for 60%
Think no time on design business accounted for 65%
The change of the design of the conservative attitude or reluctance of 44%
? Enterprise design team
Five enterprise in almost have 2 enterprise (about 39%), and now has an elite design team, another 9% of the enterprise have their own design personnel, 17% of the enterprise outside advertising company has hired the foundation design consulting firm. The greater the enterprise, the more likely to have their own design department. There are 200 or more employees of the enterprise, 53% of the enterprise has the design ability, and the employees less than 200 men of the enterprise, it is only 29% of the enterprise has the design ability.
? Enterprise design and production line
The upgrading of products more and more quickly, product line innovation speed faster.
According to the CBI report, 66% of the producers say, they spend less than two years of time launch a new product, and in 1996 this producers accounted for 60%. At the same time, the service life of product are beginning in 1998, 26% of the producers say, the product the life expectancy of not more than three years. 1996 years to hold this opinion manufacturers only 14%. The 1998 survey, 86% of the producers say, in less than two years to develop a new product line. 1996 such manufacturers only 68%.
? Designed to increase efficiency of cases
British P? To the industrial design company warming appliance design, through the innovative design, changing the traditional European heating conduit form, make the product is in both in the family very well have send out heat function and do not take a place, do not affect beautiful, make the product in Europe quickly open the market, warming appliance market share in a straight line, the first years taking 5% of the market, the second year rose from 10% to, and create a great economic benefits.
3. Design and innovation
Former international industrial design association federation (ICSID) chairman Arthur? Prologis pointed out: "work to design is to satisfy the human material needs and psychological desire of imaginative development activities." Without imagination, there is not a strong creativity and development to solve concrete problems of creative, there is no beyond the conventional design ability.
? Innovation design and export
Design and innovation in driving exports in the play a key role. Design committee survey found that 71% of export enterprise think design and innovation in their enterprise activities play a crucial role. Meanwhile, the British international trade commission survey found that the average better than the exporters exporters spend more time in innovation, and better than the exporters more competitive. From the beginning engaged in export to export sales and export personnel engaged in a surge of, entrepreneurs see the productivity of the leap development.
? Enterprise think innovation design role
By Arthur? The survey's global 700 companies that enterprise value is: 1, as soon as possible to developing new products, new services; 2, as to reduce production time; 3, reduce the production or service cost; 4, speeds up the new product sales pace, and so on.
? How to get creative inspiration
The UK's largest business enterprise most of the people on the road or a bathtub obtained the inspiration, not in the office. When the investigation 500 enterprise managers and financial competent, 39% said the trip get inspiration and 23% said the work hours after get inspiration and 18% said lying in bed get inspiration and 14% of industrial giant said inspiration comes from sports or exercise period, 12% of people think the bathroom is the best place to get ideas, only 11% said the office is get inspiration place.
? Innovation on the most favourable enterprise??? What???
O ernst and young case by the survey, more than half of the British entrepreneurs say, service quality and customer service lead the innovation achievements of the implementation of the direction. Product quality, market, new products, new services development and also through innovation brought the beneficial aspects. The famous British industrial design company FITCH company executives think: often will make people to this product to have an emotional, feel this kind of product is for him and design, is a feeling, can cause some memories of objects. Use this product has a special feeling, and have the function of mutual communication: that is, oneself be attached to a very special, high grade of the crowd. The brand design became a symbol, a kind of oneself is special crowd with glory sense of belonging.
In the survey, nearly three-quarters of the British enterprise leaders think, innovation brought the competitive advantage. Half of the people said innovation improve efficiency and reduce cost; One-third said innovation that producers develop new products. Another famous industrial design company Simon? Powell company also think: innovative products and people's life pattern of the relationship is very close, should very seriously. We usually speak technology generally refers to hardware technology, namely the function, performance, and should pay more attention to the soft technology design reflects, such as product within the technical performance is very excellent, but when people use it is very simple, very easy. We have a lot of behavior analysis, as a lot of investigation and study, for new product design position, and also promote the understanding of the designer. Because life level development soon, life pattern also is very different, because this often do survey, makes stylist and life keep distance, is the key of innovation.
? Britain in the international image of innovation
The British industrial leaders say Britain except America the most innovative country. When asked to RTSE500 home enterprise managers in charge of finance and economics and, say what they think the most innovative three countries, 95% of people say has the United States, 66% said England, 40% said there is Japan, 22% said Germany.
1999 by the world economic BBS editor international competition in the form of group, the British comes eighth.
1, Singapore
2, the United States
3, Hong Kong
4, Taiwan
5, Canada
6, Switzerland
7, Luxembourg
8, Britain
9, the Netherlands
10, Ireland
British culture on the committee in more than 100 countries in the survey, ask for countries to support the enterprise innovation status, most of the state 60%-70% of those polled believe that the British have been very effective.
? Innovation design case
Platen washing machine has been designed to be used for decades, London, England famous industrial design company TKO the stylist of the company just will these "already forming" or "has to finalize the design" universality product design development again again, and to explore the new demands of users. The innovative design of ordinary washing machine can be removed from a laundry roller to, as a garment basket with use, laundry basket into machine is laundry use, the change of clothes with increased, the function is increased, the laundry to wash more clean, it serves to show the charm of innovative design. For washing machine production enterprise opened up a new world.
4. The design industry situation
Leading British company general design, this article investigates in during the English, such as TKO company, Simon? Powell company, palmer? The company have to wait, all reflect the attention of the management to design the systematic operation and management, and to adapt to this a series of regulations, design development plan for enterprise development plays a key role. Quick, short-sighted management &etc lead to too high evaluation of technical factors, the technical factors to the excessive brushed aside, this to the healthy development of the enterprise is undoubtedly a serious hidden trouble.
? Pay attention to the design management
The design industry the management tenet of is to make designers, engineers, administrators and user hand in hand to cooperate, according to different design scheme, thorough research and make the right decisions, so as to achieve the best results, promote the company's economic benefit and social benefit. The design industry success or not, often and social market more and more high the material and spiritual needs related. The key depends on his product design is marketable, whether there is a prospective, and all this, depends on the industry to design the top management of deep understanding and wise decision.
? Play the spirit of team
In the UK most of the enterprises and companies in the design of a common idea-design is a group of creative activities. The famous London TKO product design company think: the best work is to complete the collective to. The collective is the important condition of design. TKO is a small design company, usually only 5-8 design backbone, mainly by the form of cooperation with other companies to do work, often also have the client to work with members of the company (TKO washing machine). As a design groups, labor in cooperation, the designer must learn to appreciate others between the work achievement, only in this way, their design to progress, design group to firm. European famous Simon? Powell design company, who are proud to call the company a harmonious business like family. Design is a kind of pleasure, a cause, we relations with customers like old friends. People there is a feeling of feedback, and work together to solve difficult, mutual complement each other, to complete the project, you can bear to accept a new concept.
? Design income and personnel increase or decrease
British design vigorous development, 1999 design income increased by 20%. Design income increased at the same time, in the UK in the design of the personnel also increases accordingly. In 100 a good design consultant company survey found that specialized in design work of the staff increased to 6716 people, by 20%, but the number of stylist has only 2727 people, only increased by 4%, which indicated that pure design work more and more design consultancy to flow.
? Enterprise seek design way
About thirty percent (about 28%) of the enterprise said, about the design external opinion will help them. They need most field on your web site or electronic commerce (47%), adopt innovative opinions (44%), and the new product design (37%). When asked about enterprise where to go to seek the help of design, enterprise make the following answer:
Find design consultant company about 65%
The university of looking for about 27%
Enterprise contact with one another about 17%
? Design company personnel
Through to the 1500 design consultant company survey, nearly a third of consulting company hire staff less than 5, 74% of consulting company hire staff less than 20 people.
Hire 0-5 companies 32.8%
6-10 companies account for 19.7%
11-20 companies 21.5%
21-50 companies 15.8%
Company of more than 50 people accounted for 10.2%
Five. Design and the future
? The future is Internet age
According to the British nearly a third of enterprise think, more than half of the enterprise to 2005 will be network control. In the survey, 31% of the enterprise hope of enterprises and the enterprises between, between enterprises and consumers through network activity, increase the communication. 39% of the people said analysis, by 2005 between the enterprise and enterprise, the enterprise and the consumer of more than 50% between activities through the network.
? Traditional enterprise face challenges
Many traditional enterprise is facing challenges, network make customer's consumption behavior and consumption patterns change. And that the enterprise service also should contact change accordingly. The design of the network to the enterprise and enterprise sales are making a difference. Design company is developing new products, to attract consumers online shopping. The appeal is, convenient and quick online shopping can make a small local stores into a large-scale global market.
? Future network application example
The future, not just needs to be in out before car may hidden trouble foresee. People will pay attention to the side of the road setting and auxiliary parts local reserves. Through the network and service information to connect is, through the rearview mirror can see emergency services. Manufacturers including ford, the mass motorcycle these brand, have installed the network service system. In 2000, ford and public bikes both sides are working to develop the function of network, two companies their cost every year materials and parts of more than $80 billion in funds. In the online contact suppliers, can bring more efficiency, ford system a contact about 30000 suppliers.
? The influence of the future products
In 1999, du? Jones in the environmental and economic factors analysis when think, growing economic interests are made by people who can live for a long time the product brings.
Recently, the world economy BBS's, g's? F period think, maintain sustained development of a long-term economic goal, and that is to find a lasting development of economy play a directive role factor. Durability and economic development is consistent. Through the practice, people have realized that influence consumer behavior is made the economy can be the key to lasting development target factors.
? Future work site
A RCA study that says 10 British workers at present in a work from home. An estimated 2 million people all or part of the time at home work. Includes a total of 1.2 million professional network workers-about 4.5% of the workers, they use PC and telephone work. An estimated 800000 people are hidden labor force, and they mainly engaged in the pastor, senator and manual labor, etc.
According to the design committee survey shows that 22% enterprise by 2005, their employees at least 30% of all or part of the time people will work at home.
? Design trend
With the merger of the market, and diversified differentiation, the market become more cruel. The design pressure of the value added to can continue to increase. It can also through the new way to add value, such as through the electronic commerce, the network and cell phone new communication tools. In the product design, image will pay more attention to:
1, the brand, the quality and the benefits;
2, good use function, including the advanced technology and use simple;
3, create can communicate with the people, in the spirit of the influential products.
Design market creation, is we the rapid development of era inevitable, is the trend of economic development. The face of market full of beautiful things in eyes, design superior products, in face of the new field of opportunity and challenge, the countries of the industrial designers to their own the power of design to show the people they design style, "nothing like design has the same international." Whether an enterprise, or a country, ignore the design of today, will lose tomorrow's market, this will never be sensationalistic, but actual fact!
留学生作业代写References:
This paper all data from the British design committee with the.
1. The DESIGN COUNCIL "DESIGN IN BRITAIN" UK. LONDON 2000
2. ZhuXiaoYue, etc. The industrial design brief history "China light industry press, Beijing 1999
3. Soup heavy CaoRuiXin fit, the design force is competitive power "Taiwan back press Taipei 1999 accomplishment
4. BNITISH TOURIST AOTHORITY "LONDON" NKJ EUROPE LTD 2000
5. The new century British product exhibition "material set guangdong art gallery print 1999