英国留学作业代写-英国脱欧对英国时装行业定价策略和买家行为的影响。本文是一篇英国留学生课程作业代写范例，主要内容是探讨英国脱欧对英国时装行业定价和客户行为的影响。这篇英国留学作业有助于揭示时尚行业在面对影响英国社会决策的经济形势时的实际困境。提出的研究问题是：英国脱欧将如何影响英国时装行业的定价策略和买家行为？预计英国脱欧将对时装业产生负面影响，这使得脱欧成为一个合理的选择，因为它揭示了脱欧对英国经济的真正影响。时装业在英国经济篮子中贡献了相当大的一部分收入，因此，有必要确定英国脱欧可能对其发展产生的影响的真实范围。课程作业通过描述脱欧对长期客户行为的影响，将脱欧与营销之间的差距联系起来。下面就一起来参考这篇英国留学作业代写范例。
Table of Contents
Executive Summary
Introduction
Influence of Brexit
Real World Comparison
Research Approach
Conclusion
References
Executive Summary 执行摘要
The purpose of the research is to discuss the influence that Brexit will have on the pricing and clientele behavior in the UK fashion industry. The research report helps expose the actual dilemma of the fashion industry in the face of an economy affecting the decision by the larger British society. The research question formulated is: How Will Brexit Influence Pricing Strategy and Buyer Behaviour in the Fashion Industry in the UK? The anticipated negatives effects that Brexit will have on the fashion industry makes it a reasonable choice as it brings out the true effect of the event on the British economy. The fashion industry delivers a significant percentage of revenues into the UK economic basket, and as such, it is necessary to establish the real scope of the effects that Brexit may have on its development. The research question ties the gap between the Brexit and marketing by describing the implications it has on customer behaviour in the long term.
While some people believe Brexit will destabilise most industries in the UK, the fashion industry stands to be one of the ones that will have it harsh. The industry not only relies but also thrives on the international market and will certainly surrender to the effects of trade restriction and a diminished operation area. For this reason, fashion companies in the UK continue to push the government to negotiate a deal that allows for some access to the European market. The study will conduct secondary research through a systematic review of various literature published on the subject. Research designs require extensive analysis of previous scholarly studies, which provided expert opinion regarding the research problem. It will assist in the description and understanding of social impact in the UK. The use of secondary sources in research goes hand in hand with the qualitative research method.
虽然一些人认为英国脱欧会破坏英国大多数行业的稳定，但时装行业将是其中一个面临严峻考验的行业。该行业不仅依赖国际市场，而且在国际市场上蓬勃发展，肯定会屈服于贸易限制和经营区域缩小的影响。因此，英国的时装公司继续敦促政府谈判一项允许进入欧洲市场的协议。该研究将通过系统地回顾关于该主题的各种文献进行二次研究。研究设计需要对以前的学术研究进行广泛分析，这些研究为研究问题提供了专家意见。它将有助于描述和理解英国的社会影响。在研究中使用二次资源与定性研究方法是齐头并进的。
Introduction 引言
The future of the fashion industry in the UK remains uncertain at present. In itself, the fashion sector symbolises the range of the creativity inserted in the British society, which the industry produces and sells to the outside world (Turker and Altuntas 2014, P. 838). However, the industry is one of the major sectors in the UK that stands to lose their standings following the exit of Britain from the European Union (Breinlich, Leromain, Novy, Sampson, and Usman 2018, p. 4). In part, production within the industry relies on raw material, labour and market for the finished good mostly sourced from other countries as the local market remain largely unreliable. The basis for the choice of the fashion industry for research comes from the fact that its production and subsequent growth centres considerably on the European market.
英国时装业的未来目前仍不确定。就其本身而言，时尚行业象征着英国社会中的创造力范围，该行业生产并销售给外部世界。然而，该行业是英国退出欧盟后将失去排名的主要行业之一。在某种程度上，该行业的生产依赖于主要来自其他国家的原材料、劳动力和成品市场，因为当地市场在很大程度上仍然不可靠。选择时装行业进行研究的依据是，其生产和随后的增长主要集中在欧洲市场。
The history of the fashion industry in the UK goes back to the 1980s and particularly, 1983 following the formation of the British Council. Later in the year, the London Fashion Week was created, further establishing Britain as a fashion hub in the international market (Gornostaeva and Rieple 2014, p. 38). The latter initiatives provide a platform for the showcasing of unparalleled talent in fashion and design. The British Fashion Council 2015 – 16 Annual Review (2015, p. 8) estimated the value of the fashion industry at £28.1 billion in 2015. Latest reports, however, indicate an increase of more than £4 billion in 2018 (Strijbos 2018). The industry enjoys a high standing and contributes significantly to the overall British economy according to the British Fashion Council (McRobbie 2016, p. 936). The industry employs slightly more than half a million people in the various sub-sectors such as wholesale, manufacture and retail with the latter providing the bulk of employment opportunities. Some of the most influential fashion companies in the UK industry include Burberry, Mark & Spencer, Next Plc, and ASOS. The goods produced and sold range from leather goods, clothing to footwear.
英国时装业的历史可以追溯到20世纪80年代，特别是1983年英国文化协会成立后。同年晚些时候，伦敦时装周成立，进一步确立了英国作为国际市场时尚中心的地位。后一项举措为展示无与伦比的时尚和设计人才提供了一个平台。英国时尚协会2015-16年度回顾。估计，2015年时尚行业的价值为281亿英镑。然而，最新报告显示，2018年的增长超过40亿英镑。根据英国时尚协会，该行业享有很高的地位，对整个英国经济做出了重大贡献。该行业在批发、制造和零售等各细分部门雇用了略多于50万人，后者提供了大部分就业机会。英国行业中一些最具影响力的时装公司包括巴宝莉、Mark&Spencer、Next Plc和ASOS。生产和销售的商品从皮革制品、服装到鞋类。
Influence of Brexit 英国脱欧的影响
The United Kingdom has become a force to reckon with in the fashion industry within Europe and beyond, stiff competition from its equally able allies and rivals Italy, France, United States, and Spain (Ahar Clement 2016). In the past, fashion companies in the UK collaborated with manufacturers from outside the region. However, events in recent time have seen the companies shift their focus to local manufacturers. Two years ago, the UK voted ‘leave’ to signify that the citizens favoured exiting the European Union (EU), the regional block that facilitates business between the member states with a 52% majority (Hobolt 2016, p. 1260). Players in the British fashion industry lost in the Brexit campaign despite voting overwhelmingly for ‘remain’ (Dodds 2016, p. 361). Referred to as Brexit and formed from the combination of two words ‘British’ and ‘Exit’, the withdrawal from the European business block is set to have significant implications for the nation.
英国已经成为欧洲内外时尚行业中一支不可忽视的力量，来自其同样强大的盟友和竞争对手意大利、法国、美国和西班牙的激烈竞争。过去，英国的时装公司与该地区以外的制造商合作。然而，最近发生的事件表明，这些公司将注意力转移到了当地制造商身上。两年前，英国投票“退出”，表明英国公民赞成退出欧盟（EU），该地区以52%的多数支持成员国之间的贸易。英国时装业的参与者在脱欧运动中失败，尽管他们以压倒性多数投票支持“留欧”。被称为英国退出，由“英国”和“退出”两个词组合而成，退出欧洲商业区将对英国产生重大影响。
Certainly, Brexit promises to shake things up a little and (Cuadros, 2018, p.130) and the relationship between the UK and the rest of the block may fall. Significant yet is the implication that this move will have on the fashion industry, which depends on the block for sustainability to a remarkable extent. Already, conspicuous players in the industry have voiced their concerns on the withdrawal and the consequences that businesses in the industry may have to endure (De Jonquières 2016). Essentially, the UK presented their withdrawal case citing elements in business operation such as pricing, manufacturing, employment issues, and trade. Further, the UK continues to worry about what will become of its intellectual property – copyright, talent, and patent – upon their exit from the union since the latter controls most of it. Cuadros (2018, p.131) accentuates that intellectual property is one of the most significant factors in the Fashion and design industry and an individual’s right to ownership is a major influence. The exit of Britain from the block will no doubt affect all these factors. Spinello (2007, p. 13)
当然，英国脱欧承诺会让事情发生一点变化，英国与欧元区其他国家的关系可能会下降。这一举措将对时尚行业产生重大影响，而时尚行业在很大程度上依赖于该区块的可持续性。业内知名人士已经表达了他们对退出的担忧，以及该行业企业可能不得不承受的后果。从本质上讲，英国以定价、制造业、就业问题和贸易等商业运营要素为理由提出了退出案例。此外，英国继续担心其知识产权——版权、人才和专利——在退出欧盟后会发生什么，因为后者控制了大部分知识产权。Cuadros强调，知识产权是时尚和设计行业最重要的因素之一，个人所有权是一个主要影响因素。英国退出欧元区无疑将影响所有这些因素。
Another significant issue is the restriction of the free movement of personnel and goods within and across the regional market. The EU deal enables free, unrestricted movement of raw material, labour, and finished goods and services between member states making business easier and cheaper (Bruno, Campos, Estrin, and Tian 2016). Moreover, design in fashion relies on the connections and amalgamation between the various cultures of which only free movement can facilitate. Restriction in that regard restrain talent/creativity and kills the industry, ultimately. Specialists, predict a slowdown on Britain’s economy should the restrictions on free movement take effect come March 2019 (Kibasi 2016, p. 14). Freelancing is a popular mode of operation in the fashion industry, and it allows companies to bring on board designers and models at the very last minute to promote and design goods and services. Unfortunately, the UK’s withdrawal from the regional block means fashion companies will not have any direct links or suitable access to talent and labour as they require.
英国留学作业提到另一个重要问题是限制人员和货物在区域市场内和跨区域市场的自由流动。欧盟协议允许原材料、劳动力、成品和服务在成员国之间自由、不受限制地流动，从而使商业更容易、更便宜。此外，时尚设计依赖于各种文化之间的联系和融合，只有自由运动才能促进这些文化的融合。这方面的限制限制了人才/创造力，最终扼杀了整个行业。课程作业预测，如果对自由流动的限制在2019年3月生效，英国经济将放缓。自由职业是时尚行业中一种流行的经营模式，它允许公司在最后一刻聘请设计师和模特来推广和设计商品和服务。不幸的是，英国退出地区版块意味着时尚公司将不会有任何直接联系，也无法获得所需的人才和劳动力。
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