Brochure Copywriting-宣传册文案写作-企业文案策划-企业研究报告策划-代写商业文书Brochure Copywriting
The importance of making an instant impression is well known in the business community. The problem is in the development of this most important first impression. From the moment you enter the room, your future client is judging you, consciously or unconsciously. Your personal appearance and handshake are just the beginning of this impression. Frequently a potential client’s first introduction to you and your company is through your corporate brochure. It is thus imperative that your brochure be ready to make a positive first impression. With it, as the forerunner to a sales call or as a leave-behind after a critical mission, the initial order of the customer may be generated. The brochure is a critical to this as the impression your staff makes as each member meets the client. It must be attractive enough to catch their attention and engaging enough to maintain it and leave them thinking positively about your company. Making sure your brochure is clear and focused is important to guiding the reader (or readers) through your presentation from beginning to end and to make a specific call to action.
Clarifying Your Objectives
The question is, how does one go about writing such an artistic brochure? How do you use it to get your message across? Anyone working on writing an effective brochure must start with a clearly understood message or proposition. If this message or proposition can be described in a single, short sentence then you have a good starting point. With this image in your mind, it will be easier to explain your company’s unique selling points, its capabilities to address the message or proposition, or to showcase a key product or service. Now that your objective has been identified, it’s time to consider why it will be of interest to the reader. What tangible benefits does the product or service offer the reader? What impact could the product or service have for the reader? Write the answer to these questions down on a piece of paper, you’ll need them later.
Taking Your Audience into ConsiderationSince almost every product or service can be marketed to multiple clients, it is important that your message be focused to address their individual needs. It is often necessary, therefore, to create different marketing brochures for each audience that you have in mind. Trying to make a single brochure to cover all the audiences frequently leads to confusion and may cause you to leave important considerations out that may make the difference in closing the deal. The target audience will also affect the tone and style of the brochure. Marketing to corporate CEOs is very different from selling to teenage girls. Brochures for corporate purchases of computers will focus on the number-crunching capacity and network compatibility. The same computers marketed to schools will focus on their versatility in the education environment in your brochure. Making brochures readable by using titles, subtitles, boxes and bullets is the easy part. Creating the different language styles to capture the attention of each market is a little more challenging. Your choice of language can also be affected by your type of company and the image you want to create for it. A fashion jewelry supplier will present itself in a significantly different manner than a catering services company will. As such, the language of your brochure must be adjusted accordingly.
Developing Your Brochure Structure
A powerful structure is the next crucial element of creating an effective brochure. Using an enticing introduction to create an immediate impact is important. The introduction has to convince the reader that taking a few minutes to examine the information in the brochure will be justified. Targeting the message defined earlier in the introduction is one of the most effective methods of accomplishing this. You must answer the question of what your company can do for them with its product or service. After the introduction, it is time to expand upon the message. Effective business brochures pursue this expansion in a logical, compelling way, following the structure previously chosen. Remember; don’t introduce too many points at once. Doing so can easily confuse the reader and cause your message to be lost. You must also ensure that all benefit points link back to the central message of the brochure.
Establish the DialogThe last thing a good brochure has to do is include a call to action. Hopefully at this point you have won the reader over by gaining and maintaining their attention. If so, the reader is interested in your company, products or services, but what do they do next? Sometimes this action can be a simple telephone call or email, informing you of their interest and requesting additional information. Today, much of this can be done directly online through your own website which should contain details and information sheets for the client to access at their leisure. Using your website as an extension of the brochure containing more details is a powerful technique if done correctly.
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代写商业文书Our company has writers who are experts in almost every aspect of research, writing and presentation preparation. This includes the design of brochures and associated websites. Our writers can assist in the design, layout and content preparation for your corporate brochure, website, product flyers and much more. By employing many writers we ensure a broad spectrum of talents and experiences to better serve your writing needs. Our writers come from virtually all backgrounds. Some are or have been teachers and college educators; others are or have been web developers. Still others have been technical and advertising copywriting experts. Most have found working on freelance projects like yours to be more rewarding than their other occupations. All of them are ardent professionals who love challenging projects. In addition to the preparation of brochures, we have writers talented in web content authorship, website development, PowerPoint presentation writing and much, much more. Our company is a full-service writing agency that stands ready to fulfill your next required project expertly and speedily at a price that won’t break your budget.