英国赫尔大学留学生商业经济模型研究，先进的商业经济，它会告诉你这些问题和更多的答案。Hull University Business School
Module Handbook
2010/11
26158
Advanced Business Economics
Level: 6
Semester: 1
Credits: 20
Module Leader: Dr Mike Reynolds
Co-Lecturer: Dr Steve Trotter
This handbook is available in alternative formats
on request from the HUBS Undergraduate Office
Contents
1. Welcome note and introduction
2. Key contacts
3. Using your University email address
4. Teaching sessions
5. Personal Development Planning
6. Study programme
7. Coursework submission – dates and times
8. Assessment criteria for coursework
9. Coursework submission - procedure
10. Group work
11. Module specification
12. Reading and resources list
13. Module review
Students are advised to read this handbook alongside the Business School’s study skills handbook (available at and to pay particular attention to the section on plagiarism in that handbook.
1. Welcome note and introduction
What is a ‘lemon’? Why do employers look for graduates even where their degree subjects are irrelevant to the work they will do? How can one firm profit at the expense of another? What can a dilemma facing prisoners tell us about businesses? How can a competitive equilibrium be “perfectly disgusting”?
Welcome to Advanced Business Economics, which will tell you the answers to these questions and more. This is a core module for all Business Economics students, on both Single Honours and joint degree programmes, and is an option for some other students. It aims to show you how economics can be applied to issues of current concern to business. Some of the economics we will use is the theory you have learned in previous modules, and some of it will be new, but in all cases the focus will be on its applicability. We will: review the textbook competitive model and explore the effects of relaxing its assumptions; look at how governments can maintain, promote or at least mimic competition; revisit and go deeper into the duopoly models of Cournot and others; introduce some basic techniques and results of game theory; and dip into the literature on asymmetric information and uncertainty. An important criterion for selecting the issues to be included was their interest and relevance, but we also wanted to ensure that the module follows on from what you have studied before. We hope you will enjoy it.
All students need to use this module handbook with reference to the Generic Module Handbook which contains general information and guidance about learning, teaching and assessment within the Business School. The Generic Module Handbook covers the following topics:
Student support
Disability
Attendance
Overlong assignments
Plagiarism and Unfair Means
Ethical practice
Examinations
Mitigating circumstances and Absence with Good Cause
Assessment grading
Module evaluation
Module changes
Health and safety
All students should also refer to their programme handbook for additional information including guidance on examinations, plagiarism and overlong assignments. For non-Business School students this can be found at:
/
2. Key contacts
Dr Mike Reynolds Wharfe 229 01482 463539 [email protected]
Dr Steve Trotter Wharfe 220 01482 463061 [email protected]
Undergraduate office Esk 018 01482 463736 [email protected]
3. Using your University email address
Any of the staff listed above may try and contact you via your University email address. As a result you should check your University email address on a regular basis. Failure to do so will mean you miss out on important information.
4. Teaching sessions
There are two lectures per week: on Thursdays at 10.15 am in Larkin LTE, and on Fridays at 12.15 pm in Wilberforce LT31.
Tutorials will take place in Weeks 3, 5, 7, 9 11 and 12. At the time of writing there are two groups timetabled: Tuesday at 9.15 in Wilberforce LR30 and Thursdays at 9.15 in Foss SR1.
5. Personal development planning
This module will enable you to demonstrate that you can think about conceptual issues and apply the material you have learned earlier in your degree programme to particular practical and policy issues, and will give you further practice in using academic literature and constructing logical arguments (in the essays especially) and in working under time pressure (in the final exam).
6. Provisional study programme
No. Main topic Elements and questions Lect’r
1 Introduction MR
2 Competition as a benchmark Pareto optimality
Fundamental Theorems of Welfare Economics
Second best
Natural monopoly MR/ST
3 Maintaining and promoting competition (1) Contestable markets
Measuring industrial concentration
Competition policy in the UK ST
4 Maintaining and promoting competition (2) Regulation of privatised industries MR
5 Models of short-run firm interaction Cournot, Bertrand, Stackelberg MR
6 General equilibrium Edgeworth Box MR
7 Imitating competition Auctions and franchises
Access to networks ST
8 Game theory Prisoners’ dilemma
Nash equilibrium
Sequential and repeated games
Industrial applications ST
9 Risk and Uncertainty Attitudes to risk
Insurance markets ST
10 Asymmetric Information Moral hazard and adverse selection
The market for lemons
Screening and signalling ST
11 Conclusion MR/ST
Going Global Week: 25th – 29th October 2010
There are no particular links between this module and the Going Global Week.
World of Work Week: 7th March – 11th March 2011
Not relevant to this module as WoW Week takes place in Semester 2.
Guest Speakers and Field Trips
None planned.
7. Coursework submission – dates and times
The deadlines for submitting the two essays are 3 pm on Wednesday 17 November 2010 and Thursday 9 December 2010 (Weeks 8 and 11). You may hand in work at any time prior to this date, and are encouraged not to wait until the final deadline.
8. Assessment task and assessment criteria for coursework
The essay titles will be distributed in due course.
The following will be taken into account in marking the essays, and are listed in (roughly) declining order of importance:
• Relevance to and focus on the question;
• The use and application of appropriate economic analysis;
• The use of relevant empirical examples, where appropriate;
• A clear and coherent line of argument which reads well (proper use of paragraphing, a logical exposition which does not jump around between topics or repeat itself, clear use of English, no ambiguous or meaningless phrases, correct diagrams, etc);
• Presentation and overall appearance of the essay (layout, consistent use of fonts and spacing, good spelling and grammar, general tidy ‘feel’, etc).
9. Coursework submission – procedure
You are required to submit assignments in 2 forms, an electronic copy and a paper copy; the paper copy will be marked and returned to you with feedback. The electronic submission will be made using Turnitin which is an internet-based service. The electronic copy will be screened for poor academic practice and used for external evaluation and to archive your submission.
Make your electronic submission using the Turnitin system at http://www.submit.ac.uk
You must have already registered on the system and have a student user profile. Before making your first submission you must enrol in the Turnitin class which corresponds to this module, the Class ID and enrolment password are indicated below, together with the code names for the module assignments.
Class ID Password Assignment 1 Assignment 2
193588 fcem
(case sensitive) E1 E2
Please note:
The specified deadline applies to the submission of both the electronic and paper copy of the assignment.
The electronic submission will normally be a single file corresponding with the printed submission, created using Microsoft Word; where other applications, such as spreadsheets or specialist computer programmes are used, the appropriate material must be submitted in additional files, as indicated above.
Particular attention is drawn to the fact that submitting electronic and paper copies which are different will result in a penalty. To avoid problems, it is recommended that you submit electronically the file(s) you used to produce your paper copy.
If you are unfamiliar with Turnitin you are advised to consult the HUBS Turnitin eBridge site and work through the Powerpoint presentation “Using Turnitin”. The presentation will show you how to use the system and experiment with Turnitin by logging in and enrolling in the Test Submission class.
When a document is submitted to Turnitin, the system will allocate a paper identifier (a number) which you must record on the coursework submission sheet as proof of your electronic submission.
You are strongly advised to make your electronic submission well ahead of the deadline (we suggest 3 hours) to ensure that you have time to produce the required documentation. A paper submission made before the deadline but without a Turnitin paper identifier number will be treated as a late submission. Failure to make effective use of the Turnitin system will not be accepted as grounds for an extension, or mitigation.
A Business School coursework submission sheet must be attached to the paper copy of your coursework and must be completed legibly and in full. Coursework must be submitted by the date and time stipulated. Deadlines will be strictly adhered to. Students submitting either copy late, and who do not have mitigating circumstances approved by the Mitigating Circumstances Panel, will be awarded the pass mark for work submitted up to 24 hours late or 0 for work submitted more than 24 hours late.
If a mark of less than the pass mark is received on an assessment element then you should wait for the decision of the relevant module board which will inform you of your next step.
10. Group work
There is no group work on this module.
11. Module specification
Module rationale:
Building upon the foundations provided by intermediate economics, this module introduces economic analysis which is likely to be applicable to the variety of issues faced by contemporary business
Aims and distinctive features:
This module presents economic principles in areas of current interest and research and controversy in economics with particular emphasis on their implications for business and for economic policy with reference to business. The module is a prerequisite for Applied Business Economics.
Learning outcomes:
On successful completion of this module you should be able to:
• Understand and apply economic principles and have knowledge of economic policy with particular reference to issues of current concern to business;
• engage with the primary theoretical literature in economics in areas of current concern to business;
• prepare and present theoretically well founded arguments in favour or against the use of particular kinds of economic policies in practice.
Learning and teaching strategy:
The following learning and teaching strategies are used within this module:
• 20 one hour lectures and 5 one hour tutorials
Assessment strategy:
The following assessment strategies are used within this module:
• A two-hour written examination (60%);
• An assessed 1,500 word essay (20%);
• An assessed 1,500 word essay (20%).
Alternative reassessment strategy:
The reassessment method for this module has been declared to differ from the original assessment mechanism as follows: Candidates failing this module will be reassessed in the failed element/s only, unless it is specifically requested otherwise, according to School policy and criteria.
Arrangements for revision and private study:
The module involves approximately 25 hours of contact time. Students are advised to spend two hours per contact hour in going over the material covered in the lectures and classes, and another 25 hours on further reading. This allows 50 hours for work on the assignments, and 50 hours for revision.
Module constraints:
Pre-requisites: Microeconomics
Concurrent modules: None required but students wishing to specialize more narrowly on theories of industries and firms should seriously consider Industrial Economics, the content of which complements this module in those areas.
No pre/post-requisite requirements have been recorded for this module.
12. Reading and resources list
Pre-requisite reading
This module builds on the Microeconomics module at Level 5, so if you either did not take that module or need to refresh your memory it would be useful to look at one of the following texts which were recommended there:
DA Besanko and RR Braeutigam, Microeconomics (2002, 2005, 2008). HB 172 B5
SM Dobson, GS Maddala and E Miller, Microeconomics (1995). HB 172 D6
H Varian, Intermediate Microeconomics: A Modern Approach (1999, 2006). HB 172 V2
Core text and equivalent reading
There is no single core text for this module, due to its nature. However parts of the module will pick up on material which is covered in the later chapters of the core Microeconomics text from last year, so that book should reappear here:
DA Besanko and RR Braeutigam, Microeconomics (2002, 2005, 2008). HB 172 B5
The books mentioned above by Dobson et al. and by Varian will also prove useful again.
Further reading
Nicola Acocella, The Foundations of Economic Policy (1998). HD 87 A1
A Griffiths and S Wall, Applied Economics (10th edition, 2004 or 11th edition, 2007)
HB 171.5 A6
LMB Cabral, Introduction to Industrial Organization (2000). HD 2326 C1
KD George, C Joll and EL Lynk, Industrial Organisation (4th edition, 1992). HD 2847 G3
S Martin, Industrial Economics, Economic Analysis and Public Policy (2nd edition, 1994).
HD 2326 M3
Other suggestions will be made as the module progresses.
Journal list
A wide range of journals is potentially relevant to this module. Particular references will be distributed as the module progresses.
Websites
There are many useful websites for this module, especially those of relevant government departments. Some are listed below; please let us know if you discover other sites which are particularly useful.
General link to UK government sites www.direct.gov.uk/en/index.htm
Competition Commission www.competition-commission.org.uk
Institute for Fiscal Studies www.ifs.org.uk
Institute for Economic Affairs www.iea.org.uk
Institute for Public Policy Research www.ippr.org.uk
Confederation of British Industry www.cbi.org.uk
BBC News news.bbc.co.uk
The Financial Times www.ft.com/home/uk
The Economist /
代写英国留学生论文Other Sources:
It is important in this subject to keep up with current developments, so you should supplement the academic references by keeping an eye on the Financial Times and/or the financial pages in other ‘quality’ daily and Sunday newspapers. The Economist (qHB 1 E16) is a good source.
The range of references and resources available throughout the University Library is increasing constantly on a daily basis. The list above should be thought of as an opening into the literature only. You are strongly encouraged to browse through the stock and to pay particular attention to the New Periodicals shelves.
13. Module review
The module was generally well received last year (its first year of operation), although it should be noted that the response rate to the survey (26%) was not very good. There were however some negative comments, on two broad areas. One was that some students did not find the teaching sessions stimulating and/or sufficiently varied and/or sufficiently participative; we will try to do better this year. The other area of criticism was the second half of the module; this has changed substantially (in both content and staffing) for 2010/11, so those comments are no longer applicable.
We hope you enjoy studying this module and that it makes a
valuable educational contribution to your chosen programme