留学生市场营销论文代写 WMF Automatic Cookware
一、The General Objective
WMF has been regarded as a luxury brand of kitchen ware, which is also the cooperation partner of five star hotel as usual. In order to further promote our company innovation and leadership in kitchen ware without changing the consumer orientation, our company has decided to debute new products, which not only focus on the product quality, but also the convenience of kitchen ware. It will bring a far-reaching influence in high-end kitchen ware sector.
二、Marketing Objective
WMF is well-known for the high-end kitchen ware, which is popular with the consumers with high purchasing capacity. In the recent years, the age of the above consumers is declining continuously and more and more youth are willing to buy and afford the high quality products. The youth attach much importance on the commodity technology when their houses have been decorated. That is to say, besides the traditional appearance and quality of commodities, the youth concentrate on whether the products can embody the latest technology in the world. From this version, the high-tech element has been added in the traditional kitchen ware mode. Besides, the new products will be promoted to the youth family with high
Consumption capacity in order to realize the new concept of WMF.
Comparing with the European and US market, the WMF promotion in Asian market isn't satisfied. Referring to Asian market, China, a big country in food and culture, has all kinds of tastes in food, which has a decisive significance for our company to promote the new product. Therefore, China will become the 1st market to promote the new product.
三、Product ——WMF Automatic Cookware
Appearance：
It looks like the common microwave oven and the operation button is more complex and specific. There are slots and special holes in the top, the slots for the food raw materials and the latter for the flavoring. The machine has two floors, the 2nd floor for cooking, the 1st floor for the plant and bowl. The two floors have its own sliding door.
The machine is made of the excellent stainless steel from WMF. There are three kinds of figure to choose: Shanghai Expo China Pavilion, China paper-cut, China needlework.
Usage method:
First of all, open the 1st sliding door, put the bowl and plant. And then choose the food you want to cook, press the button. According to the food requirement for raw materials, the raw materials and flavoring will be put in the slot and hole respectively. And then press the "start" button. When the machine rings, the cook has been finished. You can enjoy the delicious food only to open the door in 1st floor.
Description:
The product can cook five kinds of dishes. Because the product will be sold in the China Market, the product can cook the common five kinds of dishes in China food including fish-flavored pork, kung pao chicken, stir fried beans, Mapo beancurd, red-cooked eggplant. According to the buyer needs, the machine can cook the new dishes.
The product will include a electrical remote controller, the special menu for the basic five kinds of dishes and a product description booklet.
四、sales place
In order to promote the new product, the special store will be established in China's Shanghai, Beijing and Beijing, which sells all kinds of WMF products in order to form the WMF with China's feature.
The Internet sales is an important channel because most of consumers are the youth. The WMF sales platform in the Internet will be established by cooperating with the biggest shopping network in China. The TV Shopping also will /be adopted. However, the high-end product and top brand should be focused in order to avoid to confused with the low quality product in TV Shopping.
五、Price
Because the youth, our sales target, have the high taste, the price of WMF is higher than that of common kitchen ware. But the price is affordable for the youth. The price orientation is medium or above.
六、promotion
代写留学生论文As long as the consumer understand and accept our product, our promotion is valuable. According to the consumer orientation, the promotion of automatic cookware should be lovely, spirited and fashionable.
The promotion methods are as follows:
1、The TV Advertisements should be issued in the channel the youth focus. The AD should be fashionable and new.
2、On-line promotion
3、The supporting promotion activities will be held in the famous shopping malls in several metropolis. Besides, the booklet and handbill will be issued regularly