Unit No.: 4
Unit Title: Business Environment
Assignment No.: 1
Assignment Title: Business Environment Analysis
1. ASSIGNMENT
Scenario
The growth of international business in the past decade has been dramatic .with an increasing transnational corporations (TNCs)- multinational corporations (MNCs), which are able effective use and allocate global resource, so they could reach the maximum of profit. The assignment is designed to give you the opportunity to research the international environment faced by the TNCs and the impact of global environment on the TNCs and their stakeholders.
2. REQUIREMENTS
For this assignment, there are two tasks. Both of these two tasks are individual work.
Task1 Presentation (Cover outcomes: 1.1 1.2 1.3)
Choose one of Fortune Global 500 companies in 2010,and make a research on the MNC. Imagine that you are the CEO of the MNC: write the text of the presentation in powerpoint, to introduce the history,the products, service and status quo of the company. The introduction should include the following aspects:
The mission, key objectives and responsibilities identification.
The influence of stakeholders of the MNC.
The strategies employed to meet the responsibilities of the MNC and the objectives of three stakeholders.
Task 2 Report on Business Environment Analysis (Cover outcomes 2.1 2.2 2.3)
GlaxoSmithKline (GSK) is one of the industry leaders Headquartered in the UK and with operations based in the US, GSK with an estimated seven per cent of the world's pharmaceutical market. Since the 1980s, GSK has actively invested in China. GSK is one of the first foreign pharmaceutical companies to establish successful joint ventures in China. To date, GSK has established five companies with a total registered capital of US$230 million. Currently, GSK China has offices in twenty-eight major cities (including Hong Kong) and five legal entities encompassing four manufacturing facilities, two joint ventures and near 3000 employees nationwide.and become one of the largest multinational pharmaceutical companies in China.
The report should take the followings into account:
Why does GSK actively invested in China?
How to effective use and allocate the resources in China and in the UK.
The government policy of China and UK. What preferential policies provided by Chinese government attract GSK’s investment?
The global economy trend
The impact of macroeconomic policy, social welfare and industrial policy in China on GSK and its stakeholders.
Fiscal and monetary policy (eg: Taxation, Exchange rate, interest rate, control over bank lending and credit…)
Incentive foreign policies
Social policy (eg: employment law, Environmental policy, Retirement Pension, Sickness, Maternity allowance…)
Industrial policy (eg: free trade, grants, regulation, investment in physical and human capital, improvements to infrastructure, reductions in non- wage employment costs…)
The impact of global factors on GSK and its stakeholders
Global marketplace
Competitive environment
The report should be no longer than 1, 500 words excluding the appendices, tables, figures, references. Clear headings and sub-headings should break up the report into distinct but logically related sections. Properly used bullet points, diagrams and graphs enhance the readability of your report. Make sure the report represents a coherent argument from start to finish and include the table of contents and references.
The assignment must be typed on A4 papers (double-spaced, Times New Roman, 12 font, 1 inch margin).
Submission
Assignment is to be handed in to the tutor on Nov 24th, 2010. Please note that for late submission, assignment will be downgraded. It should include:
Task 1 Outlines the contents of the written presentation
Task 2 The report
Problem of plagiarism
You must reference all sources of any facts, ideas which are not your own with HARVARD REFERENCING SYSTEM. Assignments that are submitted with no, incorrect or poor referencing will be returned, attaining a “Redo” grade. If you’re still unsure about referencing, read the Harvard Style Referencing Guideline, or consult the tutor.
3. ASSESSMENT
3.1 Unit Outcome(s) Assessment Criteria
Outcomes Assessment Criteria
1. Identify the mission, objectives and responsibilities of an organisation within its environment Identify the mission, values and key objectives of an organisation and assess the influence of stakeholders
Evaluate the extent to which an organisation achieves the objectives of three stakeholders
Explain the responsibilities of an organisation and the strategies employed to meet them
2. Investigate the economic social and global environment in which organisations operate Explain how economic systems attempt to allocate and make effective use of resources
Discuss the impact of social welfare and industrial policy initiatives on organisations and the wider community
Evaluate the impact of macroeconomic policy measures and the influence of the global economy on UK-based organisations and stakeholders
Merit descriptors Indicative characteristics
In order to achieve a merit the learner must achieve any of the following criteria: The learner’s evidence shows:
M1: identify and apply strategies to find appropriate solutions relevant theories and techniques have been applied
effective judgments have been made
complex problems with more than one variable have been explored
an effective approach to study and research has been used
M2: select/design and apply appropriate methods/techniques a range of methods and techniques have been applied
a range of sources of information used
the selection of methods and techniques/sources justified
the design of methods/techniques justified
complex information/data have been synthesised and processed
appropriate learning methods/techniques applied
M3: present and communicate appropriate findings appropriate structure and approach has been used
logical and coherent arguments have been presented
technical language accurately used
a range of methods of presentation has been used
appropriate media used
familiar and unfamiliar contexts have been used
it is appropriate for familiar and unfamiliar audiences
Distinction descriptors Indicative characteristics
In order to achieve a distinction the learner must achieve any of the following criteria: The learner’s evidence shows:
D1: use critical reflection to evaluate own work and justify valid conclusions synthesis has been used to generate and justify valid conclusions
the validity of results has been judged
self criticism of approach has taken place
evaluation has taken place using defined criteria
realistic improvements have been proposed against defined characteristics for success
D2: take responsibility for managing and organising activities autonomy/independence demonstrated
substantial activities/projects or investigations have been planned, managed and organised
joint/activities of others have been managed
the unforeseen has been accommodated
the importance of interdependence has been recognised
D3: demonstrate convergent, lateral and creative thinking ideas generated and decisions taken
self evaluation has taken place
convergent and lateral thinking have been applied
problems have been solved
capacity for innovation and creative thought has been used
receptiveness to new ideas have been demonstrated
unfamiliar contexts have been applied
B014393 – Guidance and units – Edexcel Level 4 BTEC Higher Nationals in Business – Issue 2 – September 2004
International Exchange Center, NIT, / Zhejiang University (2008)
Content
1. Introduction 要写<历史。产品。现状（多少公司多少人）使命。公司的任务。主要目标。社会责任。怎么履行社会责任的。利益相关者。投资者。债权人。供货商。消费者。员工。政府。
2. The reasons of GSK invited in China。
扩大市场。配置资源（全球化）
改革发展 人们的消费能力。。。。
市场大 但这方面很差
政府对此的政策
3. The impact of macroeconomic policy in China on Gsk and its stakeholders宏观经济政策影响和利益者影响
3.1
3.2
3.3
4.The impact of global<factors on Gsk….全球化的影响>
以上是目录要求。论文要有图有表