2.4 留学生dissertation代写 Analysis of Porter's Five Forces Model...............................................
2.4.1 What is the Porter's Five Forces Model.......................................................
2.4.2 How to use the Porter's Five Forces Model to analyze the hand-pulled noodles...
2.5 Analysis Value chain.................................................................................
2.5.1 The definition of Value chain.................................................................
2.5.2 How the primary activities affect the development of hand-pulled noodles ........
2.5.3 How the support activities affect the development of hand-pulled noodles..........
2.6 Conclusion of Literature Review………………………………………………….
2.7 Problems of Literature………………………………………………………….
2.4 Analysis of Porter's Five Forces Model
Porter’s Five Forces Model was made by Michael . Porter in the early 80s, he thought there was five forces determining the size and degree of competitive industry, these five forces are together that they affect the attractiveness of the industry, while the attractiveness of the industry determines the profitability of the business and it is the primary and fundamental factor of business. Meanwhile, it is used to analyze competitive strategy and can effectively analyze client’s competitive environment (Porter,1980) The research analysis five forces of hand-pulled noodle products can help measure the degree and change of each force need to face and meanwhile identify product’s competitive position among competitors.代写留学生dissertation范文,Porter's F
2.4.1 What is the Porter's Five Forces Model
Porter’s Five Forces Model include bargaining power of the seller, bargaining power of buyers, the invasion of new competitors, threat of substitutes and competition among existing competitors.(Clark,1997) There are some closely relationship among five forces that showing as follows:
(Clark,1997)
Competitive strategy is a business decision to appeal to the competitive industry and a deep understanding of the law. Competition law of any industry, whether domestic or international, regardless of the production of products or provision of services, will be reflected on the five competitive force. Therefore, Porter's Five Forces model of competitive strategy is the enterprise development strategies frequently used analysis tools(Wansink,2007) The five competitive forces together decided to a certain industry that business acquisition exceeds the average cost of capital rate of return on investment capabilities. The integrated force of these five forces varies with the industry, namely, with the development of the industry change, the results showed the inherent profitability of all industries inconsistencies.代写留学生dissertation范文,Porter's F
These five forces determine industry profitability because they affect prices, costs and investment income and other factors. For example, the pulled- noodles would cause the price of flour rising prices, meanwhile, it would cause wheat prices of agricultural products and ultimately it would increase the income of farmers; intensity of competition affects price and competition costs; if Auckland has opened a house of hand-pulled noodle , this will make thehouse of hand-pulled noodle more competitors, the price of hand-pulled noodlemay decline, that is, the threat of invasion of new competitors will limit price, and the invasion called for defensive investment.
Hand-pulled noodles’ industry, through its strategy will give the five kinds of forces to influence. If hand-pulled noodles’ industry is influenced by these five industries where the competitive advantage, then it can fundamentally improve or weaken the attractiveness of the industry, thereby changing the rules of competition in this industry. Porter's Five Forces Analysis of belonging to the external environment analysis of the micro-environmental analysis is mainly used to analyze the pattern of competition among enterprises of the industry as well as industry and other sectors relations(Molony,2002)
2.4.2 How to use the Porter's Five Forces Model to analyze the hand-pulled noodles
Five forces model will be a large number of different factors together in a simple model, so as to analyze an industry of the basic competitive landscape.
Bargaining power of suppliers
Supply-side factors, mainly through its increased input prices and lower unit value of the quality of the ability, affect the industry and the profitability of existing enterprises and product competitiveness. The supply-side forces depends largely on the strength they provide to the buyer what inputs, when the supply-side inputs provided by the buyer of its value constitutes, a large proportion of the total cost of products and the production process are very important to the buyer, or seriously affect the quality of the product buyers, the supply-side potential for the buyer's bargaining power is greatly enhanced. Hand-pulled noodles in Auckland is is a relatively strong bargaining power, there are three reasons: the first is that it has a relatively strong market position and has so many buyers; the second is that hand-pulled noodles have certain characteristics; the final is that it can form integration(Jeffery,1998)
Bargaining power of buyers
Buyers, primarily through its lower prices and requirements to provide a higher quality of the product or service the ability, affect the industry and the profitability of existing enterprises. For the hand-pulled noodles’ industry, buyers have less bargaining power. Because hand-pulled noodles are the basis of Auckland’s people’s lives.
Invasion of new competitors
The new entrants to the industry in bringing new production capacity, new resources, will want to carve up existing enterprises , even has been completed to win the market place, which may occur with the existing business and market share of raw materials, competition, eventually it leads to the industry to reduce the level of existing corporate profits, the worst case, it could also endanger the survival of these enterprises. Seriousness of the threat of competitive entry depends on two factors, which is an obstacle to access to new areas with the expected size of the existing business case for the reaction of those who entered(John,1999) However, hand-pulled noodles industry has little influence. Because it has fewer obstacles.代写留学生dissertation范文,Porter's F
Threat of substitutes
Two in the same industry or companies in different industries may be produced by each other alternatives due to products, which between them produce competitive behavior with each other, which derived from the alternatives in various forms of competition will affect the industry and competitive strategy of existing enterprises(Joppen,2005)It mainly behaves three aspects: first of all, the existing enterprise products selling prices and increased earnings potential, will be the user's convenience due to the existence of acceptable alternatives and subject to restrictions; secondly, as the producer of invasive alternatives, making existing enterprises to improve product quality, or by reducing costs to reduce prices, or their products with special features, or their sales and profit growth objectives could be frustrated; thirdly, the intensity of competition substitutes producers by product buyers switching impact of high and low costs. Simply stated, the lower the price of substitutes, the better the quality of the user, the lower switching costs, which can create competitive pressures on the strong.
Competition among existing competitors
In most sectors of the business, mutual benefit are closely linked, as part of their overall strategy of the enterprise competitive strategy, aimed at both enterprises make their own advantages relative to competitors, so implementation is bound to the phenomenon of conflict and confrontation, and confrontation of these conflicts constitutes the existing competition among enterprises. Competition among existing firms is often reflected in the price, advertising, product introduction, after-sales service in terms of their competitive strength and a number of factors. Through the analysis of competition among existing competitors, we know the industry of hand-pulled noodles has less competition than other industries, but its product introduction, after-sales service is very important.
2.5 Analysis Value chain
The value chain analysis focuses on two kinds of major activities of this noodle business. Firstly, analyse its primary activities which include inbound logistics, operations, outbound logistics, marketing and sales and services. Secondly, it analyzes the support activities; such activities have great meaning for primary activities which include firm infrastructure, human resources management, technology development and procurement. Due to hand-pulled noodle is a new product to local market, thus analysis the value chain of one exist noodle restaurant in Auckland has important meaning for developing this new product in local. Because analysis of similar business can help identify and improve potential linkages between primary activities and support activities to transfer as much value as possible to customers.
2.5.1 The definition of Value chain
The value chain theory is made by the Harvard Business School professor Michael Porter in 1985, in his opinion, each business is in the design, production, sales, sending and supporting their products during the process of collection of various activities and the value of the minds of consumers by a series of material and technology within the enterprise and profit posed by specific activities, when you and other business competition, is in fact a number of activities within the competition is going on, rather than competition in a particular activity(Porter,1985)
The definition of Value chain has three meaning:firstly, the company has close links among the various activities, such as the raw material supply planning, timeliness and coordination of manufacturing and business are closely linked; secondly, Each activity can bring to the enterprise value of tangible or intangible, such as after-sales service of this activity, if an enterprise customer requirements, or do pay close attention to after-sales service, they can raise the credibility of enterprises, leading to the intangible value; finally, enterprise content of value chain includes not only the activities of the chain, but more importantly, but also outside the enterprise activities, such as relationships with suppliers, and customer relations(Simpaon,2007)
2.5.2 How the primary activities affect the development of hand-pulled noodles
Primary activities mainly include products to create and sell the material transferred to the buyer, and after-sales service activities. These activities are divided into directly activities and indirectly activities; directly activities that are the direct value for the buyer to create a variety of activities, such as spare parts processing, installation, product design, marketing, staff recruitment, hand-pulled noodles are very popoural by Auckland’ s people because their tastes are very nice and smoothy. Indirectly activities that are those who made it possible to direct the ongoing activities of the various activities, such as equipment maintenance and management, tool manufacturing, raw material supply and storage, new product development, etc.
2.5.3 How the support activities affect the development of hand-pulled noodles
Support activities are supporting the basic activities and through the provision of outsourcing inputs, technology, human resources and a variety of company-wide functions to support each other. The most important is quality assurance, which means a conclusive evidence of the quality of other activities with a variety of activities such as monitoring, inspection, testing, checking, adjustment and rework(McGee,2004) There is a table showing that how the support activities affect the development of hand-pulled noodles.
The percentage of people have hand-pulled noodles in Auckland No support activities Have support activities
45% 80%
(Nygren, 2004)
From this table, we know support activities make more people have hand-pulled noodles. As a whole, the industry of hand-pulled noodles should take some useful and positive activities to develop this hand-pulled noodles industry, thus it can make more profits and more successful.代写留学生dissertation范文,Porter's F
2.6 Conclusion of Literature Review
More and more people would like to have hand-pulled noodles, this is not only because hand-pulled noodles has its features, but also the industry of hand-pulled noodles has better development. By PESTEL analysis model analysis, we know that the environment in which hand-pulled noodles enterprise development and how to make stratagies to let hand-pulled noodles in Auckland become successful. It is not enough to know its environment, SWOT analysis model refers to the strength, weakness, opportunities and threats of the development of hand-pulled noodles industry. As is known that every industry has its competitor, Porter’s Five Force model help hand-pulled noodles industry to know its competitor and overcome it. Analysis of similar business can help identify and improve potential linkages between primary activities and support activities to transfer as much value as possible to customers.
2.7 Problems of Literature
There are some clearly problems in this literature, but it is also what this research will find out and pay attention on.
In this research, PESTEL analysis model, SWOT analysis model, Porter’s Five Force model and value chain have their disadvantages. For SWOT analysis model, the former may be more concerned about the business cost, quality, but now the enterprise may be more emphasis on organizational processes and it can lead to distortions from arising. For Porter’s Five Force model, indeed, there has been many controversies of the five force analysis model of practical application. At present a more consistent view is that: the model is a more theoretical thinking tool, rather than the actual operation can be a strategic tool. The model theory is founded on the basis of the following three assumptions: the first isthe rationale of the model can develop strategies to understand the information industry as a whole, apparently reality, it is difficult to do; the second is that only the competitive relationship between the same industry, there is no cooperation. But in reality there are several cooperative relations between enterprises, not necessarily competition between life and death; The last is that the size of the industry is fixed, in fact, the market through continuous development and innovation can increase the capacity.代写留学生dissertation范文,
The research and the literature is not deep enough, because some data is from Internet, and some recommations of literature are not detailed. However, we will focus on these carefully.