管理学essay代写-汉堡王：商业沟通流程。本文是一篇留学生管理专业essay写作范文，主要内容是介绍汉堡王的商业沟通流程。汉堡王是一家国际快餐连锁店，于1953年在佛罗里达州杰克逊维尔成立。当时的名字叫insta burger。最初的创始人和所有者，Kieth J.Kramer和他妻子的叔叔Matthew Burns，围绕着一种名为Insta Broiler的设备开设了他们的第一家商店。1959年，最初的公司开始步履蹒跚，随后被佛罗里达州迈阿密的特许经营者詹姆斯·麦克拉摩尔和大卫·R·埃杰顿收购，他们将公司更名为汉堡王。在独立八年后，该公司于1967年将其出售给皮尔斯伯里公司，并在美国扩张了约250家分店。下面就一起来看一下这篇留学生essay写作范文的具体内容。
The Burger King is international Fast Food chain was founded in 1953 in Jacksonville Florida. At that time the name is insta-burger. The original founders and owners, Kieth J. Kramer and his wife’s uncle Matthew Burns, opened their first stores around a piece of equipment known as the Insta-Broiler. After the original company began to falter in 1959, it was purchased by the Miami, Florida franchisees James McLamore and David R. Edgerton who renamed the company Burger King. After independent for eight years, the company expanding around 250 locations in the United States, when they sold it to the Pillsbury Company in 1967.
According to my knowledge the Burger King in New Zealand the previous owner was Dennis Jones and Mark Backhaus and they sold out Burger King to Anchorage Capital Partners Australian Company. Anchorage partner Mark Bayliss become chairman of the New Zealand Burger King operation.
据我所知，新西兰汉堡王的前主人是丹尼斯·琼斯和马克·巴克豪斯，他们将汉堡王卖给了安克雷奇资本澳大利亚公司。安克雷奇合伙人马克·贝利斯成为新西兰汉堡王公司的董事长。
My objective in this report is discussing communication process in Sylvia park Burger King. The reason behind this to choose this business because I was working in this company for nearly one year and I was watching day by day communication process ,how it is effective and how it is important for business.
我在本报告中的目标是讨论西尔维亚公园汉堡王的沟通过程。之所以选择这项业务，是因为我在这家公司工作了将近一年，每天都在观察沟通过程，了解沟通的有效性以及对业务的重要性。
Business demographics:业务人员统计
Business Communication: business communication is the communication between the people in the organization for the purpose of carrying out business activities. It may be oral, verbal, written etc.
商务沟通：商务沟通是组织内人员之间为开展商务活动而进行的沟通。它可以是口头、口头、书面等。
In Burger King there is different stages where the communication process takes place ,in internally the communication is MEMO’S,BUSINESSLETTERS,E-MAILS, MANUALS ,METTINGS, NEWSLETTERS and these communication are very important in business to met main objective.
在汉堡王，沟通过程有不同的阶段，在内部，沟通是备忘录、商务信函、电子邮件、手册、会议、新闻信函，这些沟通对于实现主要目标非常重要。
The communication process in management levels are.管理层的沟通过程是
That means how communication is occurs in different level of management levels that are following.这意味着在随后的不同管理级别中如何进行沟通。
Top level management CEO and other top level management.高层管理CEO和其他高层管理人员。
Top level manager (area manager) and restaurant managers.高级经理（区域经理）和餐厅经理。
Restaurant manager and lower level manager.餐厅经理和下级经理。
Restaurant manager 餐厅经理
Assistant manager 助理经理
Salary manager 薪酬经理
Hourly manager 小时经理
Team leader 团队负责人
Crew 全体工作人员
The communication process in different station in Burger King:汉堡王不同岗位的通信流程
Front counter and order making: in this process, the front counter person take the order of customer and after that trough screen the order maker got message to make a customer order.
前台和订单制作：在此过程中，前台人员接收客户的订单，然后通过屏幕屏幕，订单制作人员收到了客户订单的信息。
Drive thru person and customer: when a car comes to drive thru the order taker and customer communicate each other via headphone and speaker and mice.
驾车通过的人和顾客：当一辆车来开车通过时，接单者和顾客通过耳机、扬声器和鼠标相互交流。
Order making (boat) to the fry station: the cooked product is delivering FRY STATION to the boat PHU (PRODUCT HOLDING UNIT) according to the order requirement by verbal communication. For example if there is order of five BK chicken then the boat person told fry station person please down five chicken if other person says yes then boat person says thanks that is compiled communication process.
向油炸站下订单：根据订单要求，通过口头沟通，将烹饪好的产品交付给船PHU（产品保持单元）。
In our Burger King (Sylvia Park) there is screens in each station for example front counter order, drive thru order, boat station, fry station and boiler station. That means how message is passes from one station to other station.
在我们的汉堡王（Sylvia Park），每个车站都有屏幕，例如前台点餐、自驾车点餐、船站、油炸站和锅炉站。这意味着信息如何从一个站点传递到另一个站点。
Drive thru and order making: in this process, drive thru person take the order of customer and after that trough screen the order maker got message to make a customer order.
直通车和订单制作：在这个过程中，直通车人员接受客户的订单，然后在通过屏幕后，订单制作人员收到了客户订单的信息。
Burger King menu board is good example of nonverbal communication process because if customer come to place order first see what he/she want after looking menu board he/she decide what is good meal deal.
汉堡王菜单板是非语言沟通过程的一个很好的例子，因为如果顾客在看了菜单板后，第一次来下单，他/她会决定什么是好的餐点。
I have one good example to explain the whole communication process in steps 我有一个很好的例子来解释整个沟通过程
Step 1: Front counter person taking order (verbal communication) between the customer and front counter person.
步骤1：前台人员在客户和前台人员之间接受订单（口头沟通）。
Step 2: Enter order in the system .that is encoding electronic machine that message to front counter to the kitchen screen (decode message in read able form), that is non verbal communication.
步骤2：在系统中输入订单。这是将信息编码到厨房屏幕前的电子机器（以可读形式解码信息），这是非言语交流。
Step 3: Boat person prepare order and send ordered burger on the level.
步骤3：准备好订单，并将订购的汉堡送到桌面上。
Step 4: After getting burger the packing person packs the order and gives to customer.
步骤4：拿到汉堡后，包装人员将订单打包并交给顾客。
So for complete communication process there is various steps and how these steps are important in business communication.
因此，对于完整的沟通过程，有各种步骤，以及这些步骤在业务沟通中的重要性。
Burger King goals:汉堡王的目标
Burger King want to individualize each customer’s order and provide the fastest service possible that the fast food restaurant aim and provide good customer service.
汉堡王希望个性化每位顾客的订单，提供快餐店所追求的最快服务，并提供良好的客户服务。
Burger King’s policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses for example our restaurant menu board provide customers graphical communication.
汉堡王的政策是为客户提供许多选择，并准确、快速地提供客户选择的任何内容，例如，我们的餐厅菜单板为客户提供图形化沟通。
Burger King’s procedures are also consistent with their goals. In order to individualize each order they provide customers with many options when ordering. Some options include fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion.
汉堡王的程序也符合他们的目标。为了使每个订单个性化，他们在订购时为客户提供了许多选择。一些选择包括薯条或洋葱圈、奶酪、培根、芥末、番茄酱、蛋黄酱、生菜、番茄、泡菜和洋葱。
The customer can pick any combination of these options that they desire, such as different meals of beef burger, chicken burger and salad burgers.
客户可以选择他们想要的这些选项的任意组合，例如牛肉汉堡、鸡肉汉堡和沙拉汉堡的不同餐点。
One employee takes the customer’s order, the customer then moves down the line where another employee is preparing the order. Meanwhile, the original employee is taking another customer’s order. Customers also get their own drinks while they are waiting for their meal. This makes service much faster in that employees do not have to prepare drinks or provide refills.
一名员工接下客户的订单，然后客户沿着另一名员工准备订单的路线移动。与此同时，原员工正在接受另一位客户的订单。顾客在等待用餐时也可以自己拿饮料。这使得服务更快，因为员工不必准备饮料或提供续杯。
The climate at Burger King was very pleasant and customer can enjoy their meals by watching television at dining room.
汉堡王餐厅的气候非常宜人，顾客可以在餐厅看电视来享受美食。
The restaurant was very clean and there were no loud noises from the service area. They also provided relaxing music for customers to listen to while dining.
餐厅很干净，服务区没有很大的噪音。他们还为顾客提供放松的音乐，让他们在用餐时听。
Burger King possessed more than adequate communication and leadership. Employees gave the customers feedback on their orders. Each customer received a receipt, which enabled them to double-check their order. The employees also read the order back to the customer before handing them the order.
汉堡王拥有充分的沟通和领导能力。员工向客户提供订单反馈。每个客户都收到了收据，这使他们能够再次检查订单。员工在将订单交给客户之前，还会将订单读回给客户。
In terms of leadership, a manager does visit to every station and he is taking order and coaching staff in proper way. FOR EXAMPE he is do supervision every station and communicate every team member so everything goes in proper manner.
在领导力方面，经理会访问每个站点，并以适当的方式管理和指导员工。举例来说，他负责监督每一个站点，并与每一个团队成员进行沟通，以确保一切正常进行。
Burger King’s culture and ethics:汉堡王的文化和道德
Burger King culture means how improving ethics in organisation that means moral rights and wrong of any decisions in Burger King.
汉堡王文化意味着如何改善组织道德，这意味着汉堡王的任何决定都是道德权利和错误。
How people behave in organisation for example in our Burger King company had made some rules and regulation so all the staff should follow those rules, and how all the staff behaves with each other and how they behave with customers.
人们在组织中的行为，例如在我们的汉堡王公司，制定了一些规则和规定，所有员工都应该遵守这些规则，以及所有员工之间的行为以及他们与客户之间的行为。
By providing staff proper training to maintain company values so that all member of the organisation should learn proper way of work.
通过为员工提供适当的培训来维护公司价值观，从而使组织的所有成员都能学习正确的工作方式。
For example in the Burger King the company setting standard of all food and safety like temperature , holding time of all products, and the culture of Burger King includes standards ,language ,way of behaving, way of communicating, way of dressing .
例如，在汉堡王，该公司制定了所有食品和安全标准，如温度、所有产品的保存时间，汉堡王的文化包括标准、语言、行为方式、沟通方式和着装方式。
Standards: setting standard of products temperature, holding time and the entire staff member follow these standards.
标准：产品温度、保温时间和全体员工的设定标准均遵循这些标准。
Language: we have different staff form different culture and ethics values but at work place all the staffs speaks only English language.
语言：我们有不同的员工，他们有不同的文化和道德观，但在工作场所，所有员工都只说英语。
Dressing: company having dress of all staff so that dress communicates any one is working in Burger King.
着装：公司拥有所有员工的着装，以便着装传达任何人在汉堡王工作。
Way of behave: every staff behaves politely and friendly.
行为方式：每个员工都表现得礼貌友好。
Management of knowledge resources: 知识资源管理
According to that concept knowledge management how the knowledge put in practically and how it is good for any organisation. So for this first decide what organisation objective is.
根据这一概念，知识管理是如何将知识付诸实践的，对任何组织都有好处。因此，首先决定组织目标是什么。
For our Burger King the main objective is providing good quality of fast food and good customer service to achieve this objective there are some steps.
对于我们的汉堡王来说，主要目标是提供优质的快餐和优质的客户服务，要实现这一目标，需要采取一些步骤。
Manager should have good knowledge of food.
经理应该对食物有很好的了解。
Good quality of food 食物质量好
Good cooking equipment.好的烹饪设备。
Trained all staff in proper way 以适当的方式培训所有员工
All staff should follow rules in fast food organisation 所有员工都应遵守快餐组织的规定
Provide latest technology equipment and sharing that knowledge with staff and how effective it is.
提供最新的技术设备，并与员工分享这些知识及其有效性。
To trained staff how to sale more product by suggesting customer, if customer want only whopper burger then suggest him buy meal it’s cheaper.
培训员工如何通过建议顾客来销售更多的产品，若顾客只想要一个大汉堡，那个么建议他买一顿饭，这样会更便宜。
To share knowledge of new equipment to all staff.向所有员工分享新设备的知识。
Group dynamics:群体动态
Is the study of groups, and also a general term for group processes. Relevant to the fields of psychology, sociology, and communication studies, a group is two or more individuals who are connected to each other by social relationships. Because they interact and influence each other, groups develop a number of dynamic processes that separate them from a random collection of individuals. These processes include norms, roles, relations, development, need to belong, social influence, and effects on behaviour. There is some barrier
是对群体的研究，也是群体过程的统称。与心理学、社会学和传播学相关的群体是两个或多个通过社会关系相互联系的个体。由于它们相互作用和影响，群体发展出一系列动态过程，将它们与随机的个体集合分开。这些过程包括规范、角色、关系、发展、归属需求、社会影响和对行为的影响。有一些障碍
Risking: when taking in group how much a person can take risk in communication.
风险：在团队中，一个人在交流中可以承担多大的风险。
Expectations: that means in group what the other people expect from you and how to control your expectations.
期望：这意味着团队中其他人对你的期望以及如何控制你的期望。
Avoidance: that means behaviour of a person to do use to avoid, may be that is habit or people can change their behaviour to make more relation with their group.
规避：这意味着一个人的行为可以用来避免，这可能是一种习惯，或者人们可以改变他们的行为，以与他们的群体建立更多的关系。
Probing: that means how you explain in group according to the requirement of other member of group.
探究：这意味着你如何根据小组其他成员的要求在小组中进行解释。
Control: when any one taking in group and other member control you in his way how you feel in that communication.
控制：当任何一个人和其他成员以他的方式控制你时，你在交流中的感觉如何。
Silence: sometimes it better way to keep silence in group according to the situation.
沉默：有时根据情况在小组中保持沉默是更好的方法。
Meeting management: 会议管理
In any business meeting is very important part of communication, and to make meeting run effectively are following points.
在任何商务会议中，会议都是沟通的重要组成部分，要使会议有效地进行，需要注意以下几点。
An effective meeting serves a useful purpose. This means that in it, you achieve a desired outcome. For a meeting to meet this outcome, or objective, you have to be clear about what it is the purpose of meeting. Mostly manager in any organisation call a meeting to discuss something important discussion.
有效的会议具有有益的目的。这意味着，在这方面，你可以达到预期的结果。为了达成这个结果或目标，你必须清楚会议的目的是什么。大多数情况下，任何组织的经理都会召开会议讨论一些重要的讨论。
Use time wisely: time is a precious resource, and no one wants their time wasted. With the amount of time we all spend in meetings, you owe it to yourself and your team to streamline the meeting as much as possible. So in meeting make agenda, the agenda is what you will refer to in order to keep the meeting running on target and on time. For making agenda some points should be consider.
明智地利用时间：时间是宝贵的资源，没有人希望自己的时间被浪费。鉴于我们在会议上花费的时间，您应该尽可能简化会议，这是您自己和您的团队的责任。因此，在会议制定议程时，议程是您将参考的内容，以确保会议按目标和时间进行。在制定议程时，应考虑一些要点。
Priorities-what main topic is discuss in meeting.会议讨论的重点是什么
Results-what decisions will be taken.结果将做出什么决定
Participants-who are attending the meeting.参加会议的与会者
Sequence-order of discussed topic.讨论主题的顺序
Timing-discussion time of topic.主题讨论时间
Date and Time-when will the meeting take place.会议召开的日期和时间
Place-where will the meeting take place.会议地点
Satisfied participants that a sensible process has been followed: Once you have an agenda prepared, you need to circulate it to the participants and get their feedback and input. Once in the meeting, to ensure maximum satisfaction for everyone, there are several things you should keep in mind:
让参与者满意的是，已经遵循了一个合理的流程：一旦你准备好议程，你需要将其分发给参与者，并获得他们的反馈和意见。参加会议后，为了确保每个人都能得到最大程度的满足，您应该记住以下几点：
If certain people are doing conversation, make a point of asking others for their ideas.
如果某些人正在进行交谈，请务必询问他人的想法。
At the end of each agenda item, quickly summarize what was said, and ask people to confirm that that’s a fair summary. Then make notes regarding follow-up.
在每个议程项目结束时，快速总结所说的内容，并要求人们确认这是一个公平的总结。然后就后续行动做笔记。
Note items that require further discussion.注意需要进一步讨论的项目。
Watch body language and make adjustments as necessary. Maybe you need a break, or you need to stop someone from speaking too much.
观察身体语言，必要时进行调整。也许你需要休息，或者你需要阻止某人说太多。
Ensure the meeting stays on topic.确保会议符合主题
List all tasks that are generated at the meeting. Make a note of who is assigned to do what, and by when.
列出会议上生成的所有任务。记下谁被指派做什么，以及何时完成。
At the close of the meeting, quickly summarize next steps and inform everyone that you will be sending out a meeting summary.
在会议结束时，快速总结下一步，并通知每个人您将发送会议摘要。
Stakeholder:利益相关者
The Burger King manages to communicate with all stake holders with who are directly and indirectly linked with the organisation.
汉堡王设法与所有与该组织有直接或间接联系的股东进行沟通。
Management and employees: they also communicate with Burger King their jobs, pay and working hours etc
管理层和员工：他们还与汉堡王沟通他们的工作、工资和工作时间等
Customers: customers are also communicating with organisation when they buy any product.
顾客：顾客在购买任何产品时也会与组织进行沟通。
Supplier: different supplier can communicate with organisation such as bakery supplier, beef and chicken patty supplier, salad suppliers, equipment suppliers all are communicate according to their requirement.
供应商：不同的供应商可以与组织进行沟通，如面包店供应商、牛肉和鸡肉饼供应商、沙拉供应商、设备供应商，所有这些都是根据他们的要求进行沟通的。
Banks: company communicate with banks, directly transfer money to company account by using eftpos (electronic device).
银行：公司与银行沟通，使用eftpos（电子设备）将资金直接转移到公司账户。
Financial organisation: provide finance to an organisation.
财务组织：为组织提供财务。
Government: the government tax policies especially Inland Revenue communicate with organisation to pay tax according to sales of organisation.
政府：政府税收政策，特别是税务局与组织沟通，根据组织的销售额纳税。
Trade unions: these unions are communicating with worker of organisation to provide laws and rights of worker.
工会：这些工会正在与组织的工人沟通，以提供法律和工人的权利。
City council: communicate with organisation that business runs according to government standards and providing good quality product.
市议会：与企业按照政府标准运营的组织沟通，并提供优质产品。
Networks:网络
In our Burger King there various methods of communications such as telephone, fax, internet, E- mail, etc. There are two types of networks
在我们的汉堡王中，有各种各样的通信方式，如电话、传真、互联网、电子邮件等。有两种类型的网络
LOCAL AREA NETWORKS (LANs): where all the electronic machines are connected with each other and close to each other.
局域网络（LAN）：所有电子机器相互连接并相互靠近的地方。
WIDE AREA NETWORKS (WANs): where computer communicate with each other via telephone lines or wireless transmission.
广域网（WAN）：计算机通过电话线或无线传输相互通信的地方。
Some examples of networks in Burger King are:汉堡王网络的一些例子是
Minder: That’s electronic device which connected with PHU (PRODUCT UNIT HOLDER) calculated which product is expires after a certain limit so the screen of minder communicate with staff which chicken patty is expired.
提醒者：这是一个与PHU（产品单元持有者）相连的电子设备，它计算出哪种产品在某个限制后过期，因此提醒者的屏幕会与员工沟通哪种鸡肉饼过期了。
Drive thru system: that electronic device which can communicate between Burger King staff and customers.
免下车系统：汉堡王员工和顾客之间的电子设备。
Internet: communicate managers with head office via emails.
互联网：通过电子邮件与总部经理沟通。
Telephone: this is also good source of communication in business.
电话：这也是商业交流的良好来源。
Electronic device to help taking order on front counter and drive thru and that system connecting with main computer in the office.
电子设备，帮助在前台和自动售货机上下单，该系统与办公室的主计算机连接。
Conclusion:结论
To conclude that the communication process takes place in different level in Burger King, like as verbal, and non-verbal and different sources are used to complete this process step by step and how it is effective in the organisation. In our organisation how people communicate with staff, manager communicates with staff, networks used in organisation.
Essay得出结论，汉堡王的沟通过程发生在不同的层面，如口头、非口头和不同的来源，用于逐步完成这一过程，以及在组织中如何有效。在我们的组织中，人们如何与员工沟通，经理如何与员工交流，组织中使用的网络。本站提供各国各专业essay代写或指导服务，如有需要可咨询本平台。