电子商务Business Essay代写范文-体育产业中的B2B，本文是一篇留学生Business Essay范文，主要内容是引用《柯林斯英语词典》将B2B的定义为商业组织之间的捐赠贸易，而不是企业与私人客户之间的捐赠交易。在这份Essay范文中，作者将确定足球和体育组织买家及其企业对企业营销的问题。此外，作者还将谈谈在其运营的各个层面提供比赛日服务的关键问题。下面就一起来欣赏这篇电子商务Business Essay代写范文的全部内容。
Collins English Dictionary defines Business to Business as donating trade between commercial organizations rather than between businesses and private customers. (Collins Dictionary). In my report, I will identify the issues of Football and sports organisational buyer and their business to business marketing. Also, I will speak about key issues in delivering matchday services at all levels of their operation.
Business to Business is an astonishing way in which businesses use to create important partnership for a long or short period of time and it can be of use on multiple occasions. An example would be if Real Madrid or any other professional football team sold out of their shirts in the club store, they would have no choice but to order a new stock in to replace the previously sold out shirts. They would have to contact who their kit suppliers are which can be for example, Nike, Adidas, puma or New Balance and order more stock.
B2B是一种令人惊讶的方式，在这种方式下，企业可以在很长或很短的时间内建立重要的伙伴关系，并且可以在多种场合使用。举个例子，如果皇家马德里或任何其他职业足球队在俱乐部商店里的衬衫卖完了，他们将别无选择，只能订购新的库存来替换之前卖完的衬衫。他们必须联系他们的套件供应商，例如耐克、阿迪达斯、彪马或New Balance，并订购更多库存。
Business to Business are very significant for the clubs who want to employ someone outside their company to do the work that they do not have the staff or structure to deal with. An example of this could be stewarding on match day or a security team around the stadium. Instead of the club having to take on people, a lot would pay an agency who would hire and manage the stewards for everything to do with the job instead of the club. This would mean the club would have to agree for the agency workers to work on any agreed match day.
B2B对于那些希望在公司外雇佣人员从事他们没有员工或结构来处理的工作的俱乐部来说非常重要。这方面的一个例子可能是比赛日的管家或体育场周围的安保团队。俱乐部不需要招人，很多人会付钱给一家机构，由该机构而不是俱乐部来雇用和管理与这项工作有关的一切工作。这意味着俱乐部必须同意经纪人在任何约定的比赛日工作。
While looking to find possible Business to Business opportunities, companies use segmentation to cut down a few appropriate businesses to start a working association with. One of the categories is the location. In the book Sports consumer Behaviour, it says “geographic location is where the consumers live, which can be based in different regions, cities and country. The advantages of using geographic segmentation is that It will help in different highly populated areas. Consumers in an urban location always need different requirements and wants than other individuals in suburban and rural surroundings. (Mahony, 2000)
(Gender Segmentation)
在寻找可能的企业对企业机会的同时，公司利用细分来减少一些合适的业务，以与之建立工作关系。其中一个类别是位置。在《体育消费者行为》一书中，它说：“地理位置是消费者居住的地方，可以基于不同的地区、城市和国家。使用地理分割的优势在于，它将有助于在不同的人口稠密地区。城市位置的消费者与郊区和农村环境中的其他人相比，总是需要不同的要求和愿望。
In sport marketing in recent years, it has been shown that gender segmentation is one of the most common variables in market segmentation as in recent years there has been growing consumer power of females. Researchers have found out that females have control of 28 trillion consumer spending and the percentage of consumer related decisions in sports has increased to 70 percent in the last 5 years. In recent years the power of women as a sport consumer and rapidly increased most especially in the united states as the NFL has predicted the future of the league depends on women. (Daniel C. Funk, 2016)
近年来，在体育营销中，性别分割是市场分割中最常见的变量之一，因为近年来女性的消费力不断增长。研究人员发现，女性控制着28万亿的消费者支出，在过去5年中，与消费者相关的体育决策比例已上升到70%。近年来，女性作为体育消费者的力量迅速增加，尤其是在美国，因为NFL预测联盟的未来取决于女性。
Location Segmentation 市场细分
Chelsea have a large fan base in Africa and Asia. Because they are one of the most well-known team around the globe, they made it their main task to work with companies around both continents, they now have built and maintained B2B relationships with hundreds of international companies in both Africa and Asia.
切尔西在非洲和亚洲有大量球迷。因为他们是全球最知名的团队之一，他们的主要任务是与两大洲的公司合作，现在他们已经与非洲和亚洲的数百家国际公司建立并维持了B2B关系。
Similarly, another team with a huge fan base internationally is Arsenal, it is said that they are the third team with the largest Fan base in the world with their main ones being in Africa, Asia and the united states. Arsenal fan base could also keep increasing as their owner Stan Kroenke being the owner of NFL club LA Rams and NBA Denver nuggets. This could also build a B2B relationships with companies on American soil. (Searles, 2018)
同样，另一支在国际上拥有庞大球迷基础的球队是阿森纳，据说他们是世界上拥有最大球迷基础的第三支球队，主要在非洲、亚洲和美国。阿森纳的球迷基础也可能会继续增加，因为他们的老板斯坦·克伦克是NFL俱乐部洛杉矶公羊队和NBA丹佛掘金队的老板。这也可以与美国本土的公司建立B2B关系。（西尔斯，2018）
Segmentation of sport fans 体育迷细分
Sport fans are one of the main important part of the club if not the most important part of the sport. Considering different watchers drives can be of significant benefit to the sport marketer looking to boost their team revenues. The marketing manager needs to understand the specific motivations that will move a spectator or fan to consume sport, these important ways of marketing is a way that can help clubs build groups which will expand the fan base. Learning different forms of fan ship will show how loyal the fans are and precisely provide insight into sporting behaviour for the marketers. (Tsiotsou, 2012)
如果不是运动中最重要的部分，运动迷也是俱乐部最重要的组成部分之一。考虑到不同的观看者，对于希望提高团队收入的体育营销人员来说，开车可能会有很大的好处。营销经理需要了解吸引观众或球迷消费体育的具体动机，这些重要的营销方式可以帮助俱乐部建立群体，扩大球迷基础。学习不同形式的粉丝关系将展示粉丝的忠诚度，并准确地为营销人员提供对体育行为的洞察。
One of the main examples of B2B in the football world are sponsorships. Sponsors agrees with clubs a huge amount of money to use their name on their kits and sometimes the sponsors could even have their names printed on the stadiums. Sponsors are always ready to pay huge amounts of money and offer big sponsorship deals just to increase their consumer market across the globe by entering into a football club. These sponsorships can also be found in a lot of various other sports across the world and some of the same sponsors can be sponsoring multiple clubs and sports at the same time. One of the main benefits of having a sponsor are the club’s brand will be connected with a company who are in multiple market, which could help attract more consumers to the club and increase the fan base.
足球界B2B的一个主要例子是赞助。赞助商同意俱乐部花大量资金在球衣上使用他们的名字，有时赞助商甚至可以在体育场上印上他们的名字。赞助商总是准备支付巨额资金并提供大额赞助交易，只是为了通过加入足球俱乐部来增加其全球消费者市场。这些赞助也可以在世界各地的许多其他体育项目中找到，一些相同的赞助商可以同时赞助多个俱乐部和体育项目。拥有赞助商的主要好处之一是，俱乐部的品牌将与一家位于多个市场的公司联系起来，这有助于吸引更多的消费者加入俱乐部，并增加粉丝群。
Emirates are one of the biggest sponsorship companies in the world. They made football one of their main ways of advertising. Emirates are an international airline who are based in the United Emirates and are world-wide known but have invested a lot of money in football, they sponsor Arsenal’s Stadium, known as the Emirates Stadium and are their shirt sponsor. They also are the sponsor a lot of other teams in Europe mainly for example Paris saint German and Real Madrid. (Emirates.com, n.d.)
阿联酋航空公司是世界上最大的赞助公司之一。他们把足球作为主要的广告方式之一。阿联酋航空公司是一家国际航空公司，总部位于阿联酋，享誉全球，但在足球方面投入了大量资金，他们赞助阿森纳的体育场，即酋长球场，并且是他们的球衣赞助商。他们也是欧洲许多其他球队的赞助商，主要是巴黎圣德和皇家马德里。
Another example of business to business is Manchester city’s deal with Etihad airways. The Abu Dhabi United Group owned by Sheikh Mansour bin Zayed Al Nahyan announced he would be buying Manchester city in 2008. A few years after he bought the club, they created a group called City football group which they wanted to use to start expanding the team internationally and now they have three majority owned teams across the world which are Man City in England, New York City in the United State and Melbourne City in Australia. With Manchester city expanding across all continents there are plans for it to keep buying clubs and growing rapidly. Speaking at the London sport Business summit, a member of the group said “It’s not only about environmental growth, but about stretching the audiences. Women and kids are very important to us and part of our growth policy. Even though while we are being involved in new businesses around the football world. We made it known that we are only about football. Within sports it’s only about football, but within football we are also looking at new businesses like venture capital investments and esports”. One-way City have taken their brands to new audiences has been via social and digital media channels. In 2018 when Man City won the league, there has been the behind-the-scenes documentary series broadcast on Amazon Prime on how they got there.
另一个企业对企业的例子是曼城与Etihad airways的交易。谢赫·曼苏尔·本·扎耶德·阿尔·纳哈扬（Sheikh Mansour bin Zayed Al-Nahyan）旗下的阿布扎比联队（Abu Dhabi United Group）宣布，他将于2008年收购曼城（Manchester city）。在他收购该俱乐部几年后，他们创建了一个名为城市足球队（city football Group）的集团，希望借此开始在国际上扩大球队规模。现在，他们在全球拥有三支多数股权的球队，美国纽约市和澳大利亚墨尔本市。随着曼城在各大洲的扩张，它计划继续购买俱乐部并快速增长。在伦敦体育商业峰会上发言，该组织的一名成员说“这不仅关系到环境的发展，而且关系到扩大观众的范围。妇女和儿童对我们来说非常重要，也是我们增长政策的一部分。尽管我们正在参与足球世界的新业务。我们让大家知道，我们只关心足球。在体育运动中，我们只关注足球，但在足球领域，我们也在关注像文图这样的新业务再资本投资和电子竞技”。曼城将其品牌带给新受众的一种方式是通过社交和数字媒体渠道。2018年，当曼城赢得联赛冠军时，亚马逊Prime上播放了一系列幕后纪录片，讲述了他们是如何获得冠军的。
The Business to business decision is a progression that takes time because they have to make sure it brings them success. The first step would be for the club to find out where the problem lies and how they can quickly fix it. For example, if the store sells out of stock. The next stage would be to identify what they specifically require solving the problem. They would need to call their head offices for them to print out some more.
B2B的决策是一个需要时间的过程，因为他们必须确保它为他们带来成功。第一步是俱乐部找出问题所在，以及如何快速解决问题。例如，如果商店售罄。下一个阶段是确定他们具体需要解决什么问题。他们需要给总部打电话，让他们再打印一些。
Once the club have their new suppliers or same supplies, they will offer suggestions to the club on what they can deliver for the club so they don’t run out of stock next time and what their price range will be. This will be a very important part as it gives the club a chance to assess all their options on the table. Also, the club will be given different types of deals and options so they can get the best deal possible to improve how the kit store works in the future. After they have negotiated with each of the companies, they will make their selection based on the schemes offered to them. Once the selection is complete, the club will put in their first order of equipment from their new supplier. Several months into their new B2B deal, the club will weigh whether it has been successful so far. If they are satisfied with the supplier, they will look to maintain the B2B partnership over a longer period
一旦俱乐部有了新的供应商或相同的供应品，他们将向俱乐部提供建议，说明他们可以为俱乐部提供什么，这样他们下次就不会缺货，他们的价格范围是什么。这将是一个非常重要的部分，因为它让俱乐部有机会评估他们在谈判桌上的所有选择。此外，俱乐部将获得不同类型的交易和选择，以便他们能够获得尽可能好的交易，以改善队服商店在未来的运作方式。在与每家公司协商后，他们将根据提供给他们的方案进行选择。一旦选择完成，俱乐部将从新供应商那里订购第一批设备。在新的B2B交易进行了几个月后，俱乐部将权衡到目前为止是否取得了成功。如果他们对供应商感到满意，他们将寻求在更长的时间内维持B2B伙伴关系
In conclusion 结论
Business to business has a big importance in the football industry as it offers services that clubs needs for example to get stewards to the football clubs. A b2b deal can take a long time because it can be a deal with a company around the world or a very local company and a lot of influenced needs to be taught about before agreeing a deal which can also result in a deal not being done. Business to Business will help build the club globally.
电子商务Business Essay范文总结B2B在足球行业中具有重要意义，因为它提供俱乐部需要的服务，例如让足球俱乐部的干事。b2b交易可能需要很长时间，因为它可能是与世界各地的公司或非常当地的公司进行的交易，在同意交易之前需要了解很多受影响的信息，这也可能导致交易无法完成。企业对企业将有助于在全球建立俱乐部。本站提供各国各专业Essay写作指导服务，如有需要可咨询本平台。