SWOT分析作业范文-电子商务机遇的SWOT分析。本文是一篇留学作业范文，内容涉及到SWOT分析方法。目前的系统是作为内部内联网的一部分开发的，用来源明确定义术语。这允许员工根据现有客户的请求或通过销售带来的新客户设置警报。这一过程可以自动进入一个网站，允许客户为公司审查、购买和设置自己的警报，而无需内部员工手动处理。这种模式有利于以更低的成本获得更高的销售额，并有可能进入新的B2B。这是什么？目前高价值商业客户之外的销售。下面就一起来看一下这篇留学作业写作范文。
Description and Market Potential 描述和市场潜力
Description 描述
Introduction: Describe what an e-commerce opportunity is. Cite sources. 引言：描述什么是电子商务机会。引用来源。
The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. This process could be automated into a website that allowed clients to review, purchase and setup their own alerts for their company without the need for manual processes by internal employees. This model favours a higher volume of sales at a lower cost with the potential to access new B2B what is this? sales outside of the current high value business clients.
The single unit of sales for the site is an alert. A single alert covers:该网站的单个销售单位是一个警报。单一警报包括：
A number of twitter users to follow, these can be defined and grouped by the user for management convenience. A key area of the product will be pre-defined groups maintained by social360 that identify the influential journalists, bloggers and social media commentators from specific business sectors and geographical areas. Limitations are imposed on the user for numbers of “influencers”not yet defined per alert or group depending on the package selected and price
许多推特用户可以关注，这些用户可以定义和分组，以便于管理。该产品的一个关键领域是由social360维护的预定义小组，这些小组确定了来自特定商业部门和地理区域的有影响力的记者、博客作者和社交媒体评论员。根据所选的套餐和价格，对每个警报或群组尚未定义的“影响者”数量的用户进行了限制
The keywords the customer wants to follow. This requires an easy to understand process that defines the words to match or exclude and the logic that joins them together, either AND or OR.
客户想要关注的关键词。这需要一个易于理解的过程来定义要匹配或排除的单词，以及将它们连接在一起的逻辑，无论是”与“还是”或“。
The people that the user sets up to alert, these can be managed as groups that can be shared across alerts or as individuals. Process requiring that the intended recipient is invited and accepts the receipt of alerts and can manage their subscription to alerts is required to avoid the sending of unsolicited email.
用户设置为发出警报的人员，这些人员可以作为组进行管理，可以在警报之间共享，也可以作为个人进行管理。为了避免发送未经请求的电子邮件，要求邀请预定收件人并接受警报的接收，并可以管理其对警报的订阅。
SWOT Analysis (what are you analysing – Social 360? You have not yet identified your product or service for your proposed e-commerce activity – state your service idea clearly at the beginning – paragraph 2)
SWOT分析
Strengths 优势
Already tested as a concept.已经作为一个概念进行了测试。
Good feedback from clients using the existing service.来自使用现有服务的客户的良好反馈。
Few competitors offering similar services.很少有竞争对手提供类似的服务。
Low running costs.运行成本低。
No stock or inventory, a digital product.没有存活或库存，数字产品。
Weaknesses 劣势
Reliant on suppliers of data services, rapidly changing marketplace.依赖数据服务供应商，快速变化的市场。
Requires proprietary software which could increase development time.需要专有软件，这可能会增加开发时间。
Opportunities 机会
Potentially large market unlimited by import/export taxes.潜在的巨大市场，不受进出口税的限制。
Possibility of licensing to agencies in the future.未来向机构发放许可证的可能性。
Good expansion possibilities, creation of new products/services.良好的扩张可能性，创造新的产品/服务。
Application can be localised for international sales.应用程序可以本地化以进行国际销售。
Threats 威胁
Competitors offer limited services for free, need to focus on our differences.竞争对手免费提供有限的服务，需要关注我们的差异。
Services require high-availability service interruption must be avoided.需要高可用性的服务必须避免服务中断。
Time to market is key in fast moving sector.上市时间是快速发展行业的关键。
Cost reduction devalues product for high value clients.降低成本使高价值客户的产品贬值。
PESTEL Analysis PESTEL分析
Political 政治
Changes in State and European law could affect service providers and their ability to provide the basic services required for the product.国家和欧洲法律的变化可能会影响服务提供商及其提供产品所需基本服务的能力。
Economic 经济
Scalability of costs what is this? from suppliers needs to be assessed.成本的可扩展性是什么？需要对来自供应商的信息进行评估。
Internal limits on staffing requirements and costs.对人员配置要求和费用的内部限制。
Social 社会
Modern social landscape online provides potential customers interested in marketing, brand analysis and monitoring.现代社交景观在线提供了对营销、品牌分析和监控感兴趣的潜在客户。
Trends towards greater public sharing of data and opinions.更多的数据和意见公开共享趋势。
New Public Relations in corporations moving from print media towards social media.企业从平面媒体转向社交媒体的新公共关系。
Technological 技术
Fast moving changes in licensing of data from social media platforms could disrupt data suppliers 社交媒体平台数据许可证的快速变化可能会扰乱数据供应商
Reliability of product is key, technology must be selected to provide continuity in services as missed content is unlikely to be tolerated.产品的可靠性是关键，必须选择技术来提供服务的连续性，因为不太可能容忍遗漏的内容。
Use of freely available APIs provided by social media platforms should be exploited to improve informational content behind core services.应利用社交媒体平台提供的免费API来改善核心服务背后的信息内容。
Environmental 环境
Low general environmental impact.一般环境影响低。
Data centres are the most significant use of energy, possibility of researching most efficient providers.数据中心是最重要的能源使用，有可能研究最高效的供应商。
Legal 法律
Must adhere to the data protection act concerning customer information 必须遵守有关客户信息的数据保护法
Must be aware of requirements outlined in the e-commerce regulations act of 2002 必须了解2002年电子商务法规法案中列出的要求
Must be aware Suppliers terms and conditions 必须了解供应商的条款和条件
Strategy/Vision 战略/愿景
The primary e-commerce strategy is to exploit new markets that are not currently reachable through traditional sales methods. Designing a system that is configurable through a public facing website removes the need for company employees to configure and administer alerts. When combined with a package selection process and payment system this creates a product with a sales process that removes a significant portion of the cost. Reducing the cost and improving the scalability of a virtual package selling allows for smaller businesses in a larger marketplace to to become targets for the product.
电子商务的主要战略是开拓目前无法通过传统销售方法进入的新市场。设计一个可通过面向公众的网站进行配置的系统，消除了公司员工配置和管理警报的需要。当与包裹选择流程和支付系统相结合时，这将创建一个具有销售流程的产品，该销售流程可以去除很大一部分成本。降低虚拟包销售的成本并提高其可扩展性，可以使较大市场中的较小企业成为产品的目标。
Another significant factor is being able to pay minimal costs to translate and localise the interface into regional versions that can reach markets that would traditionally need sales staff who potentially need to speak the language and reside within the timezone.
另一个重要因素是能够支付最低的成本将界面翻译和本地化为区域版本，这些版本可以到达传统上需要销售人员的市场，这些销售人员可能需要说这种语言并居住在时区内。
Objectives 目的
Vision 视野
Create a product of value to anyone marketing a brand or product or requiring social media tracking of a subject relating to their organisation.为任何营销品牌或产品或需要社交媒体跟踪其组织相关主题的人创造有价值的产品。
Provide a satisfying and intuitive user experience throughout all aspects of the site.在网站的各个方面提供令人满意和直观的用户体验。
Achieve levels of reliability befitting of a service for use in times of organisational crisis and for sending critical information.实现与组织危机时期使用的服务和发送关键信息相适应的可靠性水平。
Produce alerts of social media content matching the client’s needs delivered in a timely and reliable way to the organisational members that need it.生成与客户需求相匹配的社交媒体内容警报，以及时可靠的方式向需要的组织成员提供。
Maintain the privacy and security of users of the site.维护网站用户的隐私和安全。
Goals 目标
Primary initial objective is to produce a working and testable “beta” version of the site within 4 months this entails:初的主要目标是在4个月内制作出一个可用且可测试的“测试版”网站，这需要：
Research market potential of the product, assess competitors offerings. 1 week.研究产品的市场潜力，评估竞争对手的产品。1周。
Analysis of the current system used internally to identify it’s strengths and weaknesses, proposing areas for improvement specifically in usability. 1 week对内部使用的当前系统进行分析，以确定其优势和劣势，特别是在可用性方面提出改进领域。1周
Research and planning; research available technology that can be used, specifically frameworks to assist with development and APIs relating to suppliers of data, email and payment services. 2 weeks研究和规划；研究可使用的可用技术，特别是帮助开发的框架以及与数据、电子邮件和支付服务供应商相关的API。2周
Development of site to alpha version, unit, integration and component interface testing. 2 months 开发站点到alpha版本、单元、集成和组件接口测试。2个月
System testing and deployment, acceptance testing. 1 month 系统测试和部署，验收测试。1个月
Market Research 市场调查
Applicable primary market research is based around feedback from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of account manager’s normal communication with client’s communications departments. This allows for the gathering of data from questionnaire style responses conducted in a telephone interview style without the need to mail drop the client with what could possibly be off-putting marketing material.
适用的初级市场研究是基于现有客户的反馈，使用具有相同功能的类似产品。制定的问题及其回答可以成为客户经理与客户沟通部门正常沟通的一部分。这允许从以电话采访方式进行的问卷式回复中收集数据，而无需向客户邮寄可能令人反感的营销材料。
For existing clients the specifications for current alert configurations contain valuable data about the market. Client’s can be separated into sectors showing their usage of the system based on the keywords, trends and influential people that they choose to follow. The marketing usage for these clients will allow for more targeted advertising to different business types. Possible selling points include:
对于现有客户，当前警报配置的规范包含有关市场的宝贵数据。客户可以根据他们选择关注的关键词、趋势和有影响力的人，将其划分为显示其对系统使用情况的部门。这些客户的营销用途将允许向不同的业务类型投放更有针对性的广告。可能的卖点包括：
Brand management. Tracking social media conversation surrounding a brand or product.品牌管理。跟踪围绕某个品牌或产品的社交媒体对话。
Product Launch. Analysing conversation on social media follow a product launch.产品发布。产品发布后分析社交媒体上的对话。
Consumer Dissent. Providing data to help formulate response to criticism or protest.消费者异议。提供数据以帮助制定对批评或抗议的回应。
Political/Legislative. Tracking a core political issue or legislation change that affects the market place.政治/立法。跟踪影响市场的核心政治问题或立法变化。
Secondary research includes the use of publicly sourced data to understand the use of social media in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the potential for using social media for marketing purposes and the need to monitor outlets that have influence.
二级研究包括使用公开来源的数据来了解社交媒体在潜在客户的营销和公共关系部门的使用情况。这是一个快速变化的营销环境，因为公司意识到利用社交媒体进行营销的潜力，以及监控有影响力的渠道的必要性。
Social media marketing budgets will double over the next 5 years (Pam Dyer, 2013)社交媒体营销预算将在未来5年翻一番
From 2010 to 2012 the percentage of Americans following any brand on a social network increased from 16% to 33%. An increase of 106%. (Van Den Beld, B, 2012)从2010年到2012年，美国人在社交网络上关注任何品牌的比例从16%增加到33%。增长了106%。
Competitor analysis 竞争对手分析
The closest competitor providing service of this nature is Yatterbox. Yatterbox provide a real time alert service limited by numbers of keywords and following fixed lists of influential accounts.
提供这种性质服务的最接近的竞争对手是Yatterbox。Yatterbox提供实时警报服务，受关键词数量和以下固定影响力账户列表的限制。
SWOT analysis of yatterbox from the point of view of our product:从我们产品的角度对yatterbox进行SWOT分析：
Strengths 优势
Well maintained lists of influential social media commenters.维护良好的有影响力的社交媒体评论列表。
Existing user base, current market leader.现有用户群，当前市场领导者。
Good coverage of social media platforms.社交媒体平台的良好报道。
Graphical analysis of data history 数据历史的图形分析
Weaknesses 劣势
No provision for self maintained lists of influential sources.没有提供自行维护的有影响力的消息来源名单。
Limited number of search terms allowed on basic accounts.基本帐户上允许的搜索词数量有限。
No real time alerts on basic accounts.基本帐户上没有实时警报。
Our Opportunities 我们的机会
Provide greater control over lists of sources 加强对来源清单的控制
Allow user maintained lists 允许用户维护的列表
Provide unlimited keyword search terms.提供无限制的关键字搜索条件。
Compete on price, offer limited free subscription to build user base.在价格上竞争，提供有限的免费订阅以建立用户基础。
Offer real time and scheduled alerts 提供实时和定时警报
Our Threats 我们的威胁
Not the first to market 不是第一个上市的
Comparison is inevitable, must compete on their strengths and highlight our own unique selling points.比较是不可避免的，必须竞争自己的长处，突出自己独特的卖点。
Competing on price doesn’t allow us to set our own pricing.价格竞争不允许我们自己定价。
Yatterbox Pricing Yatterbox定价
(Yatterbox, accessed 16 May 2014)
3.2 Systems Evaluation 系统评估
Service Providers 服务提供商
A significant part of the product relies on services provided by third parties as a reliable platform for key functionality. The e-commerce part of the site also requires payment services to complete transactions.
该产品的很大一部分依赖于第三方提供的服务，作为关键功能的可靠平台。该网站的电子商务部分还需要支付服务来完成交易。
Data 数据
There are 2 main players in providing data streams from social media platforms who have licenses to provide social media data from a number of online platforms. Initially the main platform of concern is Twitter as this has been identified as the man driver of news within social media.
从社交媒体平台提供数据流有两个主要参与者，他们拥有从多个在线平台提供社交媒体数据的许可证。最初，人们关注的主要平台是推特，因为推特被认为是社交媒体中新闻的主要驱动力。
Datasift and Gnip both provide APIs to allow for connection to streams of content based on rules to filter data. For our purposes we only require data from users accounts that are requested by users of our product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what subjects are important to them.
Datashift和Gnip都提供了API，允许根据过滤数据的规则连接到内容流。出于我们的目的，我们只需要我们产品的用户要求的用户帐户的数据。流也可以通过关键字进行过滤，但我们打算在我们自己的用户帐户中提供设置，允许他们决定哪些主题对他们来说很重要。
Main concerns affecting the choice are the ease of integration of the product, quality of documentation, reliability of the stream and cost. It may not be possible to completely asses these factors without trialling the services of both providers.
影响选择的主要问题是产品的易集成性、文档质量、流的可靠性和成本。如果不试验这两个提供商的服务，可能不可能完全评估这些因素。
Email 电子邮件
The reliable delivery of email alerts is a critical factor in provision of the service. Usage of standard SMTP services within standard email accounts is unlikely to meet the requirements of sending large volumes of email due to concerns over spamming and unsolicited email.
可靠地发送电子邮件警报是提供服务的一个关键因素。由于担心垃圾邮件和未经请求的电子邮件，在标准电子邮件帐户中使用标准SMTP服务不太可能满足发送大量电子邮件的要求。
There are a number of services that are designed to provide a high volume email delivery platform. These also generally give better logging and information about delivery statuses and failures which we can transfer to the user to allow them to manage the recipients of their alerts.
有许多服务旨在提供高容量的电子邮件递送平台。这些通常还提供了更好的日志记录和有关交付状态和故障的信息，我们可以将这些信息传递给用户，使他们能够管理其警报的接收者。
Providers include: 提供商包括
Sendgrid
Amazon SES
Socketlabs
Mailjet
The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid appears to be a good fit with clear documentation with examples of integration in a number of platforms, favourable independent reviews and a competitive pricing plan.
每种方法的相对优势和劣势都必须使用演示服务进行评估，并调查API是否适用于我们自己的需求。乍一看，Sengrid似乎非常适合，有清晰的文档，包括在多个平台中集成的示例、有利的独立评论和有竞争力的定价计划。
Registrar/DNS services 注册商/DNS服务
The main reason for the registrar is the registration of the required domain name for the website, but other concerns include the ability to manage DNS Explain meaning . This requires that the registrar used provides good online services for the administration of DNS records.
注册商的主要原因是注册网站所需的域名，但其他问题包括管理DNS解释含义的能力。这要求所使用的注册器为DNS记录的管理提供良好的在线服务。
Hosting 主机
For this type of project shared hosting (where servers are shared by a number of customers) is unlikely to provide the level of control and reliability required. Some of the processes we intend to setup on the server, such as the stream connections and management of email queues and processing, require a level of access that is generally limited or non-existent on shared servers.
对于这种类型的项目，共享托管（其中服务器由多个客户共享）不太可能提供所需的控制水平和可靠性。我们打算在服务器上设置的一些流程，如流连接、电子邮件队列的管理和处理，需要在共享服务器上通常有限或不存在的访问级别。
This leaves Cloud Computing service or Dedicated Servers as possible platforms for the services. For this project there are a number of unknowns that mean the usage of cloud computing is undesirable. Bandwidth, disk and memory usage and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are easier to assess as a known cost quantity on a dedicated system where it is possible to buy services with unlimited bandwidth and hardware more than capable of hosting the site for a reasonable length of time into it’s launch. The downside is reliability of a single point of failure in the hardware but this can be addresses by mirroring important services across colocated servers and using load balancing to route requests.
这使得云计算服务或专用服务器成为服务的可能平台。对于这个项目，有许多未知因素意味着云计算的使用是不可取的。带宽、磁盘和内存使用以及SQL存储成本很难预测，而且在云平台上可能很昂贵。在专用系统上，这些更容易被评估为已知的成本数量，在专用系统中，可以购买具有无限带宽和硬件的服务，而不是能够在网站发布后的合理时间内托管网站。缺点是硬件中单点故障的可靠性，但这可以通过在同址服务器之间镜像重要服务并使用负载平衡来路由请求来解决。
SSL Certificate SSL证书
Most Service Providers who sell Secure Socket Layer certificates have a number of options ranging from basic encryption certificates that just offer the encryption required to secure data in transit to those offering users greater confidence through vetting processes to ensure the organisation using the certificate is who they say they are. The certificates offered are usually 1 one of four of 4 types:
大多数销售安全套接字层证书的服务提供商都有多种选择，从只提供保护传输中数据所需加密的基本加密证书，到通过审查过程为用户提供更大信心以确保使用证书的组织是他们所说的组织。提供的证书通常是四种类型中的一种：
Simple SSL security, offering encryption services identified by the use of https protocol prefix in the browser address bar and the browser “padlock” symbol.Whilst 简单的SSL安全，通过在浏览器地址栏中使用https协议前缀和浏览器“挂锁”符号来提供加密服务。
Domain Validation SSL, same as the simple with added checks for the validity of the domain. Users can click on “Site Seal” icons to check the validity of the domain with the certificate issuer.域验证SSL，与添加域有效性检查的简单方法相同。用户可以点击“站点印章”图标，与证书颁发者一起检查域名的有效性。
Organisational Validation SSL, same checks as the domain with extra vetting process for more information on the organisation when clicking the “site seal” icon.组织验证SSL，与域相同，在单击“站点印章”图标时，通过额外的审查过程来获取有关组织的更多信息。
Extended Validation SSL, the most stringent checks are carried out by the certificate issuing authority to validate legal, physical and operational existence of the organisation and that this information matches official records. This results in the browser displaying a highlighted green validation bar in the the address area with details of the verified company.
扩展验证SSL，证书颁发机构进行最严格的检查，以验证组织的法律、物理和运营存在，以及这些信息是否与官方记录相匹配。这导致浏览器在地址区域显示一个高亮显示的绿色验证栏，其中包含被验证公司的详细信息。
not all forms of payment integration described below strictly require the use of an SSL certificate any transfer of user information is best encrypted in this way and is essential if when hosting localised checkout pages. The use of encryption coupled with verification checks that can be performed by the user increases their confidence in the site, however I am unable to find any study or clear statistical evidence that there is an increase in user confidence or sales conversion rate through using Extended Valuation SSL over the simpler forms.
并非以下描述的所有形式的支付集成都严格要求使用SSL证书，用户信息的任何传输都最好以这种方式加密，并且在托管本地化结账页面时至关重要。加密的使用加上用户可以执行的验证检查，增加了他们对网站的信心，但我找不到任何研究或明确的统计证据表明，通过使用扩展估价SSL比更简单的表格提高了用户信心或销售转化率。
Payment Gateway 支付网关
Considerations for payment gateways include:支付网关的注意事项包括
Charges imposed and how they scale with volume 征收的费用及其随数量的变化
Applicability of the integration. Quality of the API and documentation 集成的适用性。API和文档的质量
Security 安全
Some payment gateways are linked to a merchant bank account and provide the possibility for a more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment provider has 4 possible levels of integration a serves as a good example of possible solutions:
一些支付网关与商家银行账户相连，通过对结账体验的更高级别的定制和控制，提供了更无缝的结账体验的可能性。Sagepay，一家受欢迎的英国支付提供商，有4个可能的集成级别a，是可能解决方案的一个很好的例子：
Form integration. 形式集成
No customer data is stored on site, entire checkout process handled by Sagepay.现场没有存储客户数据，整个结账过程由Sagepay处理。
Simple and quick to integrate, shortest development time.集成简单快捷，开发时间最短。
No on-site security issues from storing customer data.存储客户数据不会带来现场安全问题。
Limited customisation, no control over checkout steps 有限的定制，无法控制结账步骤
Limited opportunity for customer data recording.客户数据记录机会有限。
Server Integration.服务器集成。
Customer transaction details can be stored locally, card details and payment pages handled by Sagepay.客户交易详细信息可以存储在本地，卡详细信息和支付页面由Sagepay处理。
Card transactions simplified by sagepay.sagepay简化了卡交易。
Advantages in storing customer transaction information, improve user experience on site.在存储客户交易信息方面的优势，提高了现场用户体验。
Limited customisation, no control over checkout steps.有限的定制，无法控制结账步骤。
Increased security issues by handling customer data.通过处理客户数据增加了安全问题。
Server inframe integration.服务器基础设施集成。
Similar to the server integration but allows greater control through embedding the sagepay card payment step into and iframe in the checkout process.
类似于服务器集成，但通过在结账过程中将sagepay卡支付步骤嵌入到和iframe中，可以实现更大的控制。
Card details handled by sagepay. 由sagepay处理的卡详细信息。
Store customer transaction information locally.在本地存储客户交易信息。
Full checkout customisation, only the card details step handled by sagepay.全面的结账定制，只有卡的细节步骤由sagepay处理。
Greater opportunities for customer interaction during checkout. (help, chat, feedback etc)结账时有更多的客户互动机会。（帮助、聊天、反馈等）
Increased development time, checkout steps need to be created and tested.随着开发时间的增加，需要创建和测试签出步骤。
Increased security issues through handling customer data.通过处理客户数据增加了安全问题。
Direct integration.直接集成。
All aspects of the payment process are handled on site including customer card information, greatest level of control over the checkout and completely seamless as it only communicates with sagepay at the point of transaction processing from the local server.
支付过程的所有方面都在现场处理，包括客户卡信息、对结账的最大程度控制，以及完全无缝的，因为它只在本地服务器的交易处理点与sagepay通信。
Greater control over customer checkout, data handling and checkout flow.更好地控制客户结账、数据处理和结账流程。
No front-end considerations for integration, user experience entirely customisable.无需考虑前端集成，用户体验完全可定制。
Longest development time, requires greatest consideration of implications.最长的开发时间，需要最大程度地考虑影响。
Greatest security risk.最大的安全风险。
Requires PCI DSS certification (Payment Card Industry Data Security Standard)需要PCI DSS认证（支付卡行业数据安全标准）
(Sagepay, accessed 15 May 2014)
Other payment solutions do not require merchant accounts and can not be seamlessly integrated into the checkout flow. Systems such as PayPal offer solutions for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal does offer merchant account solutions as well), transaction reporting can be provided through call back systems such as PayPal Instant Payment Notification. There are advantages in using PayPal as it has a very large user base. This user base has become accustomed to the convenience of faster checkouts as there billing data and preferences are already stored and do not require re-entry during the checkout procedure helping to increase sales conversions for new customers.
其他支付解决方案不需要商家账户，也无法无缝集成到结账流程中。PayPal等系统提供了易于集成的解决方案，这些解决方案总是要求用户离开支付发布网站来完成支付过程（尽管PayPal也提供了商家账户解决方案），但交易报告可以通过PayPal即时支付通知等回叫系统提供。使用PayPal有很多优点，因为它拥有庞大的用户群。这个用户群已经习惯了更快结账的便利性，因为那里已经存储了账单数据和偏好，并且在结账过程中不需要重新输入，这有助于增加新客户的销售转化率。
(PayPal, accessed 15 May 2014)
Project Management/Version Control 项目管理/版本控制
As with any software development version control is essential to manage the codebase. There are currently 2 main considerations for version control that are both open sourced and have online services to provide remote repositories for code.
与任何软件开发一样，版本控制对于管理代码库至关重要。目前，版本控制有两个主要考虑因素，它们都是开源的，并且具有在线服务来为代码提供远程存储库。
Git is a widely used Version Control System and can be hosted on github.com Git是一个广泛使用的版本控制系统，可以托管在github.com上
Mecurial provides similar functionality and can be hosted by bitbucket.org Mecurial提供了类似的功能，可以由bitbucket.org托管
Other services go further than just version control by providing project management tools that fit in with software design methodologies such as Agile. These include:其他服务不仅仅是版本控制，还提供了适合敏捷等软件设计方法的项目管理工具。其中包括：
Assembla
Basecamp
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