留学生Report作业范文-高露洁棕榄公司面临的挑战。如今，商业就像一场战争，每一件事都显得公平，但作为一个人，我们需要牢记所有与所有利益相关者相关的道德和道德问题。本文是一篇留学生Report作业写作范文。状况和问题是每一个商业和生活的组成部分，但唯一成功的商人是所有内部和外部力量的真正斗士，这些力量在成功的阶梯上制造障碍。以下就是这篇留学生Report作业范文的全部内容，供参考。
Nowadays business is like a war that has every things seem fair, but as a human being we need to kept in mind that all the ethical and moral issues that pertain to all the stake holders. Issues and problems are the ingredient of every business and life, but the only successful business man are the true fighter of all internal and external forces those create obstacle / hindrance in the success ladder.
This report contain all the aspect of challenges faced by the contemporary business man in running his / her business, and all those issues that he / she has to face in his / her daily routine. This report contain four part in the first part we have discussed the portfolio of the business, secondly PEST analysis, third we discussed the current issues of business and in the last we have conclude all the above stated issue and formerly recommendation.
本报告包含当代商业人士在经营业务时面临的所有挑战，以及他/她在日常生活中必须面对的所有问题。本报告包含四个部分：第一部分，我们讨论了业务组合，第二部分，PEST分析，第三部分，我们探讨了当前的业务问题，最后，我们总结了所有上述问题和以前的建议。
COMPANY BACKGROUND & INFORMATION 公司背景和信息
Colgate-Palmolive Company (NYSE: CL) 高露洁棕榄公司
This is an American corporation that has the focused on the distribution, production, personal products, provision of household and health care such as detergents, soaps, toothpaste and toothbrushes (oral hygiene products).
这是一家美国公司，专注于分销、生产、个人产品、提供清洁剂、肥皂、牙膏和牙刷（口腔卫生产品）等家庭和医疗保健。
History 历史
William Colgate, a candle and soap maker opened up a starch, soap, and candle factory located on Dutch Street with the name of William Colgate & Company in New York City in 1806. The firm in the initial years began to sell individual bars but later on in 1857, after the death of William the company started reorganized as “Colgate & Company” operated by his son. In the starting of the year 1872, company introduced a perfumed soap with name of Cashmere Bouquet. Colgate sold the first toothpaste in 1896 with the brand name of Colgate Ribbon Dental Cream but after the success of this brand, company started mass selling in 1908 (Wikipedia 2010).
1806年，蜡烛和肥皂制造商威廉·高露洁在纽约市的荷兰街开设了一家淀粉、肥皂和蜡烛工厂，取名为威廉·高露洁公司。最初几年，该公司开始销售个人酒吧，但后来在1857年，威廉去世后，公司开始重组为“高露洁公司”，由他的儿子经营。1872年初，该公司推出了一款名为Cashmere Bouquet的香水皂。高露洁于1896年销售了第一支牙膏，品牌名为高露洁带状牙膏，但在该品牌成功之后，公司于1908年开始大规模销售。
Colgate people have built a reputation as a successful company that has the highest ethical standards. Through living the values of Global Teamwork, Caring, Continuous Improvement, and adhering to the principles of honor, integrity and concern for the environment, as the company seeks to:
高露洁人树立了一个具有最高道德标准的成功公司的声誉。通过践行“全球团队合作”、“关爱”、“持续改进”的价值观，并坚持荣誉、诚信和关注环境的原则，公司致力于：
Provide quality products of value to customers 为客户提供有价值的优质产品
Opportunities for professional growth to all company people 所有公司员工的职业发展机会
Fulfill CSR as a member of the international community 作为国际社会的一员履行企业社会责任
Increase shareholder value (Wikipedia 2010) 增加股东价值
Factors affecting the Business:影响业务的因素
Government Factors:政府因素
Government does not have much influence on the FMCG industry in terms of regulations. There are consumer protection laws but they are not implemented as they should be. There are not much regulations involved in this industry (Krutz 2004).
政府在法规方面对快速消费品行业没有太大影响。有消费者保护法，但没有按应有的方式实施。该行业没有太多法规。
(P)olitical factors:政治因素
Political factors are influencing this industry because the recent and order conditions have affected the whole economy which in turn affected the industry. Many of the factories of the big companies were burnt after the assassination of Benazir (Krutz 2004).
政治因素正在影响这个行业，因为最近的和订单条件影响了整个经济，进而影响了这个行业。贝娜齐尔遇刺后，大公司的许多工厂都被烧毁了。
(E)conomic factors:经济因素
The overall economy of the country is showing a stable growth. Therefore this industry is also showing a growth of 10%. But the inflation is growing rapidly which is not a good sign for the new entrants. Change in the interest rate also affects the industry. Hence the new entrants are also threatened by the increasing interest rates (Wikipedia 2010).
该国整体经济呈现稳定增长。因此，该行业也呈现出10%的增长。但通货膨胀正在迅速增长，这对新进入者来说不是一个好兆头。利率的变化也会影响该行业。因此，新加入者也受到利率上升的威胁。
(S)ocial trends:社会趋势
The social trends are in favor of this industry. Mass awareness is created through media. So people are shifting from their traditional methods of washing clothes, skin care etc to the modern methods. This is a good sign for the new entrants. People have become more educated and health conscious. High population growth is another opportunity for the new entrants (Muravchik 2004).
社会趋势有利于这个行业。大众意识是通过媒体产生的。因此，人们正在从传统的洗衣服、护肤等方法转向现代方法。这对新加入者来说是一个好兆头。人们已变得更受教育，更注重健康。高人口增长是新进入者的另一个机会。
(T)echnological change:技术变化
The technology can support this industry well. If the whole system can be automated from the import of raw material to the finished goods then it would save time and money. This is a good sign for the new entrants. But in this industry technology does not play a major role because the traditional formulae of soap or toothpaste are not that much complicated (Louviere 2001).
这项技术可以很好地支持这个行业。如果整个系统从原材料进口到成品都能实现自动化，那么它将节省时间和金钱。这对新加入者来说是一个好兆头。但在这个行业中，技术并没有发挥主要作用，因为传统的肥皂或牙膏配方并不复杂。
Colgate-Palmolive’s Mission Statement 高露洁棕榄公司的宗旨
Company mission statement focusing on the following factors 公司宗旨，重点关注以下因素
Caring 乐于助人
Every Company has claims cares about people but the Colgate Company has original care for its business partners, people, shareholders and customers. Colgate is dedicated to act with empathy, integrity and candor in all circumstances, to pay attention to customer according to the value differences and others. Similarly the Company is committed to defend the universal environment and to augment the communities where Colgate people are alive and work (Wikipedia 2010).
每个公司都声称关心员工，但高露洁公司对其业务伙伴、员工、股东和客户都有独到的关怀。高露洁致力于在任何情况下都以同理心、正直和坦诚的态度行事，根据价值差异和其他因素关注客户。同样，公司致力于保护全球环境，扩大高露洁人生活和工作的社区。
Global Teamwork 全球团队合作
All Colgate employees are part of a worldwide squad, devoted to working together across countries and all through the world. Only by allocation ideas, technologies and talents can the Company accomplish and maintain profitable growth.
高露洁的所有员工都是全球团队的一员，致力于在各国和世界各地共同工作。只有通过配置理念、技术和人才，公司才能实现并保持盈利增长。
Continuous Improvement 持续改进
Colgate is dedicated to getting improved every day in all it does, as persons and as teams. By better sympathetic consumers’ potential and incessantly working to improve and innovation in services, processes and products Colgate can be the best. (Wikipedia 2010)
高露洁致力于以个人和团队的形式，每天都在改进自己的工作。通过更好地理解消费者的潜力，不断努力改进和创新服务、流程和产品，高露洁可以成为最好的。
INTRODUCTION 引言
Every management has to face difficulties in every step of business development and Effective management is the main ingredients for the establishment / growth and success of the business. The success of the management is to examine the marketplace, background and create employment. In order to make profit opportunities that give the financial viability and potential growth for the business. Beside that the importance of management is usually misunderstood and wrongly interprets because people are giving more focus on the result somewhat than the course of management (Laroche, Michel, Zhou and Kim 1996).
每一个管理层在业务发展的每一步都必须面对困难，有效的管理是业务建立/增长和成功的主要因素。管理层的成功在于考察市场、背景和创造就业机会。为了创造利润机会，为企业提供财务可行性和潜在增长。除此之外，管理的重要性通常被误解和错误解释，因为人们在某种程度上更关注结果，而不是管理过程。
Concurrently with the increase in demand about quality, business man attracted the attention of customers. A sudden wave of successful entrepreneurs looks as if to render earlier management concepts obsolete while ignoring the marketing / organizing talents of the success full business man / entrepreneur (Griffin and Pustay 2009).
随着对质量需求的增加，商人吸引了顾客的注意。突然出现的成功企业家浪潮似乎使早期的管理理念过时，而忽视了成功的商业人士/企业家的营销/组织才能。
Planning is critical for developing a firm’s potential. This view tended to short term enhances profits, however created along term dysfunctional business environment. However, many small businesses do not distinguish the need for long-term plans, for the reason that the miniature no of people concerned in working the business involves equal conscientiousness in the decision making and planning processes (Gauzente and Ranchhod 2002).
规划对于开发公司的潜力至关重要。这一观点倾向于短期内提高利润，但长期以来却造成了不良的商业环境。然而，许多小企业并没有区分长期计划的需要，原因是参与企业工作的人员人数很少，在决策和规划过程中需要同等的责任心。
Critical issue/problem for today business:当前业务的关键问题
Every new day bring the challenge for any business person, because to stay alive in the market you need to fight efficiently and smartly, as the world moving; complexity in every aspect of life is increase though technology has improved along but as much we belong to technology we get more depended. Following are the hot buttons for today business, and every business men more or less facing and struggling
每一个新的一天都会给任何商业人士带来挑战，因为要想在市场上生存，你需要随着世界的发展而高效、聪明地战斗；虽然技术进步了，但生活的各个方面的复杂性都在增加，但随着我们越来越依赖技术。以下是当今商业的热点，每个商业人士或多或少都面临着困难
Political instability and involvement:政治不稳定和参与
Every government is eager to impose taxes to earn more and more profit, due to recent shock of recession most of the industries are move toward bankruptcy or liquidate just because of high taxes and less benefit given by the government. It is common these day small business or large organization owners to be unaware of current legal issues that can hit them because continuous changes in the business policies and implication by the governments put them in trouble. The problem is that legal trouble can cost them. It can even cost you your business. After 9/11 money laundering and other compliance issues are more dealt in the organization standard operating procedure (Wikipedia 2010)
每个政府都渴望征税，以赚取越来越多的利润，由于最近的经济衰退冲击，大多数行业正走向破产或清算，原因仅仅是高税收和政府提供的福利较少。如今，小企业或大型组织的所有者通常不知道当前可能影响他们的法律问题，因为商业政策的不断变化和政府的暗示使他们陷入困境。问题是，法律麻烦会让他们付出代价。这甚至会让你的生意损失惨重。9/11之后，洗钱和其他合规问题在组织标准操作程序中得到了更多处理
Poverty and inequality of income:贫困和收入不平等
Due to high inflation and high unemployment rate continuously hitting the poverty level to increase, and that all because of inequality of income, contrary as the inflation increase the cost of business will also increase that thing put the pressure on the business man to reduce the prices because consumer start searching for alternative. In Pakistan micro finance is getting importance as an effective tool for social mobilization & poverty alleviation. Currently in Pakistan, a variety of institution including micro finance banks & Others ranging from NGO’s to private & Government sponsored ruler support programs are delivering services to the poor, who don’t have access to or neglected by the commercial banks. Micro finance aims at empowering individuals to earn a reasonable income through micro credits. Micro finance caters the needs of borrowers and usually focuses on the segment of the population whose economic status falls below poverty level (Krutz 2004)
由于高通胀和高失业率不断冲击贫困水平，这一切都是因为收入不平等，相反，随着通货膨胀的增加，商业成本也会增加，这给商人带来了降低价格的压力，因为消费者开始寻找替代品。在巴基斯坦，小额融资作为社会动员和扶贫的有效工具越来越重要。目前，在巴基斯坦，各种机构，包括微型金融银行和其他机构，从非政府组织到私人和政府资助的统治者支持计划，正在向无法进入商业银行或被商业银行忽视的穷人提供服务。小额信贷旨在增强个人通过小额信贷获得合理收入的能力。小额贷款满足借款人的需求，通常侧重于经济状况低于贫困水平的人群
Ethical issues in business:商业道德问题
Ethics and moral compulsion are something that we all come across at one time or another. All persons have to act in a way that would support the society in a proficient setting. In every business there are own policy of individuals and ethics within the particular business have adhere the compliance of the code conduct most of the organization investing lot of resource in order to maintain the ethic and code of conduct within the organization, even though regulatory bodies also penalized the organization if in case of non – compliance (Krutz 2004)
道德和道德强制是我们都会遇到的事情。所有人都必须在一个熟练的环境中以支持社会的方式行事。在每一个企业中，都有自己的个人和道德政策。在特定的企业中，大多数组织都坚持遵守行为准则，并投入大量资源来维护组织内的道德和行为准则，即使监管机构也会在不遵守的情况下对组织进行处罚
Constantly Changing Economic Environment:不断变化的经济环境
Dynamic economic environment is a night mare for the Contemporary business, because already exist giant in the market is a serious threat for them, because most of them have made cartel and create obstacle for the new business men to enter in the market or survival.
动态的经济环境对当代企业来说是一场噩梦，因为市场上已经存在的巨头对他们来说是一个严重的威胁，因为他们中的大多数人已经形成了卡特尔，并为新企业进入市场或生存创造了障碍。
Economical changes like inflation , Balance of payment, unemployment and poverty is also hindrance for the growth of business, for the fighting against all these indicators, entrepreneur need specific skill and knowledge, because without that he / she cannot be able to run the business smoothly (Griffin and Pustay 2009)
通货膨胀、国际收支平衡、失业和贫困等经济变化也阻碍了企业的发展，为了应对所有这些指标，企业家需要特定的技能和知识，因为没有这些技能和知识他/她就无法顺利经营企业
Risk Management:风险管理
Every organization is vulnerable of low chances events that could have a potentially appalling effect. Every single step has creating question for the organization success, and organization has to fight not only with external factor but has to manage the internal factor of the organization. All around us we find some people / object / substances that are working against the organization and the entire factor is consist of those indicators that need to be monitored.
每一个组织都容易受到可能产生可怕影响的低机会事件的影响。每一步都会给组织的成功带来问题，组织不仅要与外部因素斗争，还要管理组织的内部因素。在我们周围，我们发现一些人/物体/物质正在与组织作对，整个因素包括需要监测的指标。
Theft of property 盗窃财产
Breach of laws 违反法律
Computer crimes 计算机犯罪
Fraud 欺诈
Weather related damage 天气相关损坏
In order to determine the variance between the expected and achieving results company has to determine the specific road map and checklist of the indicator which plays are major role in the indicator (Cateora and Graham 2007).
为了确定预期结果和实现结果之间的差异，公司必须确定具体的路线图和指标清单，这些指标在指标中起着主要作用。
Developing and Mentoring Employees:培养和指导员工
Managing the employees / labor is the critical issue for the business men in these days because as the dynamic environment is coming around, for competing with that we need to keep our staff in the phase of learning, and continuous training is required to make them up to date..
管理员工/劳动力是当今商业人士的关键问题，因为随着动态环境的到来，为了与之竞争，我们需要让员工处于学习阶段，并且需要持续培训以使他们跟上时代的步伐。
The actual problem comes when the employee / labor are unwilling to change and create hindrance in the way, so fighting with this problem is the main issue for the entrepreneurs.
当员工/劳工不愿意改变并制造阻碍时，实际问题就出现了，因此解决这个问题是企业家的主要问题。
Negotiating and Managing Critical Relationships with stake holders:与利益相关者谈判和管理关键关系
Developing / maintaining the relationship with all the stake holders is the important thing for the entrepreneurs because each and every one has its own importance, and without making good relation with them survival is difficult, for all the building relationship entrepreneurs need to have the negotiation and communication skills (Wikipedia 2010).
发展/维护与所有利益相关者的关系对创业者来说很重要，因为每个人都有自己的重要性，如果不与他们建立良好的关系，就很难生存，因为所有建立关系的创业者都需要具备谈判和沟通技能。
Every day we have noticed that lots of entrepreneurs were lost their businesses just because they are lack with these skills and for understanding the critical relation with the stakeholders we must need to understand the importance, if we neglect the customers, so we lose business, if we neglect the good supplier so we lose the quality, if we neglect the distributor so we lose the perfection is services, and finally if we neglect the Government so we have to ready for the sanctions and implication / charges / penalties.
每天我们都注意到，许多企业家失去了他们的业务，只是因为他们缺乏这些技能，为了理解与利益相关者的关键关系，我们必须了解其重要性，如果我们忽视了客户，那么我们就失去了业务，如果我们忽略了好的供应商，那么我们就会失去质量，如果我们忽视分销商，我们就失去了完美的服务，最后如果我们忽视了政府，我们就必须准备好接受制裁和惩罚。
Managing global operation:管理全球运营
While organizations turn into global they frequently end up paying a intense price in requisites of managing complex challenges and issues.
当组织转变为全球性组织时，它们往往会为管理复杂挑战和问题付出高昂的代价。
Host Country Norms and Customs.东道国规范和习俗
Workforce management 劳动力管理
Host country languages 东道国语言
Unfamiliar laws and regulations.不熟悉的法律法规
Unexpected Cost mix.意外的成本组合
Globalization has exaggerated most of business tremendously. Multinational Corporations are functioning and operating in almost every part of the world. It is significant to expend time in considerate how globalization formulates it pertinent and necessary for a MNC to scatter and spread its capacity and meaning of Operation. It would be correct if attempt to know the philosophy of Multinational Companies are not operating in any certain regions or countries. Similarly, the western worlds describe these shortcomings of Globalization, if a business decides to close up its business and depart from a host company. The general disadvantages which direct to a Multi National Company forgoing globalization include (Gauzente and Ranchhod 2002).
全球化极大地夸大了大部分业务。跨国公司几乎在世界各地都在运作和运营。花时间考虑全球化如何使跨国公司分散和扩展其运营能力和意义变得相关和必要，这一点非常重要。如果试图了解跨国公司的理念，而不是在任何特定地区或国家运营，这是正确的。同样，西方世界描述了全球化的这些缺点，如果企业决定关闭其业务并离开东道国公司。跨国公司放弃全球化的一般缺点包括。
Proprietary Technology to host countries.东道国专有技术
Poor Employee skills.员工技能差
Political risks.政治风险
Customer response time is slow.客户响应时间慢
Effective communication 有效的沟通
Common reasons why organization Fail:组织失败的常见原因
We can identify certain familiar reasons why Organizations fail to achieve a competitive advantage and end up losing out to their competitors. These reasons are universal in nature and find the same footing in Pakistan as well as any other place in the world.
我们可以找出组织未能获得竞争优势并最终败给竞争对手的某些常见原因。这些理由具有普遍性，在巴基斯坦和世界其他任何地方都有同样的立足点。
Too much emphasis on short-term financial performance. Quite often, cost cutting, profit maximizing at the cost of social responsibility or employee motivation is a failed strategy pursued by organizations, which just hastens their status to oblivion.
过分强调短期财务业绩。很多时候，削减成本、以社会责任或员工激励为代价实现利润最大化是组织追求的失败策略，这只会加速他们的地位被遗忘。
Failing to take advantage of strengths and opportunities. This is in reality failing to hold on to proven successful strategies or core competencies. Sometimes a change in leadership leads to change in strategy, where just for the sake of glory and high profits, organizations forget their core competence and opt for strategies and tactic which cause their downfall.
未能利用优势和机会。事实上，这就是未能坚持已证明成功的战略或核心能力。有时，领导层的改变会导致战略的改变，而仅仅为了荣誉和高利润，组织会忘记自己的核心能力，选择导致其垮台的战略和战术。
Failing to recognize competitive threats. This reason is the exact opposite of failure to make use of the organizations strengths. Quite often organizations decide to pursue status quo and ends up bringing no new product or service or even no innovation in its existing product or service line leading to lack of customer satisfaction, decline in profits and finally being declared a failure.
未能认识到竞争威胁。这一原因与未能利用组织优势正好相反。很多时候，组织决定追求现状，最终没有推出新产品或服务，甚至没有现有产品或服务线的创新，导致客户满意度下降，利润下降，最终被宣布为失败。
Neglecting operations strategy. This is definitely the most important reason of failure; organizations often end up employing non productive techniques which lead to inconsistent and failed operations.
忽视运营策略。这绝对是失败的最重要原因；组织最终往往会采用非生产性技术，从而导致不一致和失败的操作。
Too much emphasis in product and service design and not enough on improvement. Differentiation in terms of service and product, American companies in 1980s did that they never introduced incremental refinements rather went for big changes and thus lost to Japanese competitors.
过于强调产品和服务设计，而对改进不够重视。在服务和产品方面的差异化，20世纪80年代的美国公司做到了这一点，他们从未引入过渐进式的改进，而是进行了巨大的改变，从而输给了日本的竞争对手。
Neglecting investments in capital and human resources: A total disregard to use the best resource. Capital and human resources in the long run make or break an organization.
忽视对资本和人力资源的投资：完全忽视使用最佳资源。从长远来看，资本和人力资源决定了一个组织的成败。
Conclusion:结论
Successful management is founded on the mastery of a multitude of details and the success of the business is depended on the efficient management from the available resources and decision making for best purpose. While management teach the significance of focusing attention on main issues affect the business, managers realize the main issues are the variety form the business. The small mistake to the business is unrecoverable bankruptcy, in a progressively more controlled society, inattentiveness to one slight detail cans consequence in considerable commotion of the business. Above mentioned problems is not the only problem faced by the entereprenurers but also every day they faced some sort of problem and hazard in conducting operations and meeting the standards, internal and external players of the market are the main indicator that need to be monitored and effectively organized.
Report作业总结到成功的管理是建立在掌握大量细节的基础上的，而企业的成功取决于从可用资源中进行有效的管理，并做出最佳决策。当管理层教导人们关注影响业务的主要问题的重要性时，管理者意识到主要问题是业务的多样性。对企业来说，一个小小的错误是无法挽回的破产，在一个日益受到控制的社会中，对一个细节的疏忽可能会导致企业的巨大混乱。上述问题不仅是企业经营者面临的唯一问题，而且他们每天都会在运营和达标过程中遇到一些问题和风险，市场的内部和外部参与者是需要监控和有效组织的主要指标。本站提供各国各专业留学生Report作业代写或写作指导服务，如有需要可咨询本平台。